3 Tips To Make Your TikTok Ads SELL Part 2
3 Tips To Make Your TikTok Ads SELL Part 2
1. Create videos for full-screen vertical viewing
TikTok’s feeds are all vertically oriented, and your videos should be too.
TikTok users aren’t going to rotate their devices or find a magnifying glass to take in your visual masterpiece.
And this bit of advice isn’t just for aesthetic purposes, either — vertical videos have 40.1% more impressions compared to videos shot using a square or horizontal aspect ratio.
2. Always add captions
Adding captions to support visual and auditory messages allows users who can’t have their sound on to understand what you’re trying to convey.
It also builds on the story you’re telling by adding facts and expanding the narrative and makes room for hashtags, user tags and pithy language that users can easily connect to.
3. Set measurable performance goals
A strategic TikTok ad push starts with setting performance goals that are specific and measurable.
You can find potential advertising objectives in your TikTok Ads Manager account, with goals like driving traffic to a specific URL, maximizing ad impressions or collecting leads.
Beyond the platform’s built-in performance goals, remember to measure the performance of your creative assets.
TikTok is a highly visual platform, so ensure you have the analytical capabilities to understand which videos, filters, or sounds are most appealing to your audience.
Talk soon,
Aleksa
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