3 Tips To Make Your TikTok Ads SELL Part 3
3 Tips To Make Your TikTok Ads SELL Part 3
1. Don't neglect TikTok's Spark Ads
We know that UGC is one of the most powerful weapons in the social media advertising arsenal.
But did you know TikTok makes it easier than ever to leverage this as part of your ad campaigns?
With TikTok Spark ads, you can quickly and easily leverage authentic content either from your own TikTok account, or from creators—with their permission.
Plus, all of the views acquired from your ads are attributed to the original post. Win-win.
By using real, authentic content from other creators, Spark Ads help you build trust and credibility with your target audience—a key component in driving conversions.
Plus, with Spark Ads' precise targeting options based on user behavior, interests, and demographics, your content is more likely to be shown to a relevant audience, increasing the likelihood of engagement and conversion.
2. Run constant A/B testing to find what works
Social advertising is a living, dynamic channel that requires constant attention.
TikTok Ads are no different.
If you want to drive positive ROI, you need to find the sweet spot with your ad creatives. This is where A/B testing comes in.
Also known as split testing, A/B testing is a powerful technique to help you improve the performance of your ads.
By comparing two similar but different versions of your ads, you can identify new top performers, gradually scaling the ROI of your account.
TikTok Ads Manager supports built-in split testing for three areas: Targeting, Bidding & Optimization, and Creative.
3. Use TikTok Smart Creative
TikTok has brought out the bells and whistles with this one.
Previously known as Automated Creative Optimization, TikTok Smart Creative is an advanced solution designed to enhance the performance and efficiency of advertisements on the platform.
Smart Creative allows advertisers to automate the combination of creative assets, ensuring that ads remain engaging to their audiences over extended periods of time, while also optimizing for performance.
By setting up Smart Creative on your ads, you can automatically create multiple variants to maximize the value and lifespan of your creatives.
This helps you not only cut costs on creative production, but also drive ROI by identifying new high-performing creative combinations that you might not have considered previously.
To turn on Smart Creative for your campaigns, head to Ads Manager, create a new campaign, navigate to Ad group > Creative type, and toggle on Automated creative optimization.