4 Tips To Improve Your Email Marketing And SELL More
4 Tips To Improve Your Email Marketing And SELL More
1. Personalize your messages
According to research by Janrain and Blue Research, 96% of consumers report that they have received mistargeted information or promotions, such as:
- Offers that show they don’t know the customer.
- Mistakes about basic information about the customer.
- Communicating inconsistent messages on different platforms.
- And according to the same research, 68% of customers automatically delete emails that contain these types of mistakes and 54% unsubscribe.
In contrast, personalization can bring about the following benefits:
- Personalized subject lines can generate up to 50% higher open rates.
- Personalized emails have a return on investment of 122%.
- Birthday emails can generate 342% more revenue per email than regular promotions.
2. Optimize for mobile
A poor mobile experience makes 52% of users less likely to work with a company and 53% said that they would leave a site that doesn’t load within three seconds.
Since 70% of emails are opened on a mobile device, and your CTAs all lead back to your site, mobile optimization is crucial.
Here’s what mobile-optimized looks like:
- All relevant text can be read from a single screen without having to pan over.
- The email and landing page load quickly.
- There are clear, tap-able buttons.
- Font type, size, and color are easy on the eyes.
3. Re-engage inactive subscribers
While it’s important to be getting a steady stream of new customers, don’t forget about your existing ones!
Oftentimes, you can reengage a dormant customer or reader with an enticing offer and the right email copy.
Look back at your data to see what type of content they engaged with before, and send a new and improved version.
Or just offer a discount!
4. Use A/B testing to identify the perfect email
Use A/B tests to learn even more about your subscribers.
Test subject lines, body copy, layout, CTA language or button color, images, and more.
As with any A/B test, only change one thing at a time so you can draw clear conclusions.
For example, if you’re promoting a free guide about driving traffic to your site, here are some subject line variations:
- 10 Ways to Drive More Traffic to Your Site
- Could You Be Missing Out on Website Traffic? 10 Easy Tips.
- 10 Ways to Drive More Traffic to Your Site [Free Guide]
This way you can see which words (like “download” or “guide”) resonate with your readers, or whether they engage more with a prevention-based or goal-based tone.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.