Blog

<h2>How to find your perfect audience?</h2> You can’t sell anything if you’re not selling to the right people. If you’re selling multiple services/products and/or you’re selling to multiple audiences, you have to know which ones work the best. That’s important because if you can’t get to your audience quickly and effectively, you have to change it. If you don’t do it, you’ll be stuck with audiences that still work, but not as nearly as good as perfect ones would. You need to do 2 things:<h3> 1. Think about getting to them.</h3> You really need a few minutes to think about it. If you started advertising, could you easily get to them?<h3> 2. Test.</h3> Simply test it. Test different types of advertisements, audiences, budgets, places, age, etc. Just by doing these 2 simple things, you’ll indirectly double your sales.&nbsp; We help businesses to do exactly that, and get them more clients through advertising and organizing marketing. If that’s something of interest to you, just click the link below to book a call with me and we can talk about it. Talk soon,Aleksa&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a>

How to find your perfect audience?

<h2>4 Things You Must Not Use In Marketing If You Want More Clients Part 2</h2> <h3>1. You must not use “Send message ads”.</h3> So many people use them without knowing that it’s the worst way of advertising. I'm not saying it doesn’t work, there are just many other types of ads that work better.&nbsp; Try forms, they are the best.&nbsp;<h3> 2. You must not advertise on Facebook and Instagram via Apple.&nbsp;</h3> For some reason, Apple added an additional bill. If you’re advertising through iPhone, iPad, or other Apple devices, they will charge you an additional 30% on your budget.<h3> 3. You must not use statements as your headlines.</h3> “DJ here in {place}.” Or…&nbsp; “Are you looking for a DJ in {place}?” The second one works 1000 times better because it qualifies and disqualifies + it’s a conversation starter so it works.&nbsp;<h3> 4. You must not tell them to do 2 things at the same time.</h3> You’ll just confuse them and a famous quote goes: “A confused customer is the worst because he/she does nothing.” You won’t get any feedback, and you’ll just waste your money.&nbsp; We help businesses to do exactly that, and get them more clients through advertising and organizing marketing. If that’s something of interest to you, just click the link below to book a call with me and we can talk about it. Talk soon,Aleksa&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a>

4 Things You Must Not Use In Marketing If You Want More Clients Part 2

<h2>4 Things You Must Not Use In Marketing If You Want More Clients</h2> <h3>1. You mustn’t use discounts.</h3> Discounts are the easiest way of screaming low value. There are some exceptions, like clothing stores or toy stores, but generally, and especially service-based businesses only suffer from it. You just don’t need it. You can compete on price because there’s always someone who will sell for cheaper.&nbsp; You only need to show them how much your product/service is worth.&nbsp;<h3> 2. You mustn’t put the logo everywhere.</h3> Nobody careeeeeees. The first thing they have to see is something that will interest them, not your big logo which nobody cares for.&nbsp;<h3> 3. You mustn’t put depressing people in your ads.</h3> Nobody likes to see some depressed person in a bad mood while scrolling. People want to get that happiness, and when they see your ad, they need to feel motivated to click on your ad and take an interest in you and your business. You won’t get that result if you, or whoever is in the video, talk like a half-dead and uninterested person.&nbsp; People will be the same as you. Either you get your energy levels and charisma if you lack it), or get someone to do it.<h3> 4. You mustn’t miss out on the “dressing the part” advantage.&nbsp;</h3> When you get someone to do it, you can use the “dress the part strategy”. Essentially, if you are, let’s say, a chiropractor and you’re filming an ad. You don’t want to talk to the camera, you know it won’t be the best, it's all good. You ask your young daughter to do it. She is maybe studying economy, or geography, or whatever. It doesn’t matter. You just give her a white coat, and everyone will assume she’s a professional chiropractor. The first case that comes to my mind is how auto mechanic shops and places advertise themselves by putting young and attractive girls doing something with the car. You assume people in gray and navy suits are real estate agents or some managers. I mean, the whole idea behind the clothing brand is to put attractive people there so the clothing looks fit. Dress the part. You don’t need to worry about hiring literally anyone, as long as they have a good voice, energy, and charisma for the video. Just dress them up. And believe me, nobody will care if your daughter isn’t in your chiropractic clinic/practice.&nbsp; Stop doing this 4, and use the opposite solutions and you’ll see improvements in no time.&nbsp; We help businesses to do exactly that, and get them more clients through advertising and organizing marketing. If that’s something of interest to you, just click the link below to book a call with me and we can talk about it. <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a> Talk soon,Aleksa&nbsp;

4 Things You Must Not Use In Marketing If You Want More Clients

<h2>Why You Should Always Be Thinking About New Ads ⠀</h2>Why You Should Always Be Thinking About New Ads “Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:⠀ “Hey, what’s old?” ⠀ or ⠀ “Hey, tell me what I already know”. ⠀We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on our laurels.<h3>⠀ Why Ad Fatigue Is The REAL Pandemic ⠀</h3>Social media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never been easier to get in front of the perfect prospect for our business. ⠀ But… ⠀ …Buuuuuuuuuuuuuuuuuuutt… ⠀ …there are downsides. ⠀ First and foremost - attention span. We all know the TikTok brain phenomenon that’s going on in real-time. Kids are unable to watch movies, concentrate on homework, or even watch a video that’s more than 90 seconds. ⠀ I wish that didn’t affect us but it really does. All of our clients have reduced attention span. Not because they want to. Because they NEED to. ⠀ How else are you going to deal with ads machine gun firing at you 24/7/365? It’s impossible! ⠀ So how do we fix this? ⠀ Don’t worry, I won’t ask you to do any TikTok dancing. ⠀ There’s a better way.⠀ <h3>How To Keep Your Prospect Intrigued ⠀</h3>The solution to TikTok brain and shortened attention span is not to just turn all of your content and information into easily digestible catfood chunks of 60 seconds or less. ⠀The solution is to offer your prospect a LOT of different content. ⠀ Don’t give them 1 video. Give them 10.Don’t give them 1 article. Give them 100.Don’t give them 1 tweet. Give them 1000.⠀ If a prospect is really interested in your stuff they’ll do their own research. But there has to be some sort of depth to it. ⠀ They’ll go through your materials. They’ll steel themselves and make it through your content. ⠀ But it’s up to you to give them a buffet of options. Not just 1 dish. ⠀ So if you’re running 1 ad now? It’s time to do at least 3 different ones. If you have 1 video for them to see in your retargeting campaign? It’s time to do 5-10 other ones. Now go out there and be fruitful. With your content, obviously. Or be fruitful another way as well. It’s all good, I’m sure you’re a responsible adult. Talk soon, Aleksa P.S. If you want to know how I would fix the ad fatigue problem in your business, feel free to get in touch. Fill out the form at &lt;link&gt; and one of my team members will be in touch to see if we’re a good match. <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a>

Why You Should Always Be Thinking About New Ads ⠀

<h2>How to get more clients for free?</h2> “Give them free value, give them advice, give them this, give them that…” If you’re a business owner, and you have an internet connection, then there’s a high chance that you saw an ad, some guy on YouTube, or maybe even someone you know personally, saying that you should always give out something to your audience. <h3> The worst thing about it?</h3> <h3> It’s true.</h3> By giving your audience something, you can expect multiple things from them. They’ll see that you’re competent, you would like to help them, you know what you are talking about, etc. The most important thing, you are providing them with value.&nbsp; <h3> What is valuable?</h3> It solely depends on your field of work and expertise. In simpler manner, it depends on who are you selling to. As long as it solves some problem, it’s valuable. You have to consider that some things will be more/less valuable to certain portions of your market. This means that you don’t need to always go for the whole market, but you can advertise and/or target specific parts of markets. <h3> How to give them that value?</h3> It’s all up to you. You can do videos, images, articles, courses, e-books, etc. Essentially, any lead magnet.&nbsp; And to answer the question from the start: Give them some really valuable and good advice. It never misses. *Note: advice can be hacks, tricks, ways, etc.&nbsp; If you start applying this as soon as you can, you’ll immediately see people signing up for the thing you made.&nbsp; We help businesses like yours to make those free things to attract more customers. If that’s something of interest to you, feel free to click on the link below and boom a no-obligation call to talk about this more. <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call">Book a Call Here.</a>

How to get more clients for free?

<h2>How To sell to businesses?</h2> B2B, or business-to-business selling is like a taboo. All businesses are really weird about it and that’s why it doesn’t work.&nbsp; You probably noticed it too, how much are businesses differently approaching when they’re selling to other businesses. The method they are using is just wrong. It won’t get you sales, and nothing other is important.&nbsp; It won’t because there is a big misunderstanding. Business-to-business selling…doesn’t exist. Let me explain to you. You won’t ever sell anything to a business. A business can not buy. It can not talk, walk, buy, or do whatever it would like. You can’t sell it. However, you are selling to someone. You are selling to the business owner, or secretary, or CEO, or manager, etc. You’re selling to a person, which is just another business-to-customer selling. I hope you now understand why B2B doesn’t exist. You’re always selling to customers, and sometimes those customers own a business, and that’s just how it is.&nbsp; The main mistakes people make while doing B2B are: 1. Trying to be much more sophisticated. Using fancy and complicated words won’t do any good. It's just a normal man/woman. Talk like a human being.&nbsp; 2. Trying to target “businesses”. A business owner who would click on your ad scrolls Instagram at 8 pm like everyone else. Just target them as people, not as business owners. *you can include “entrepreneurs”, “business owners”, etc. in the target audience, but it’s a technical thing.&nbsp; 3. They don’t know whom to target. You need to know yahoo are you targeting: the owner, a manager, a secretary, or whoever is in charge of the services you provide.&nbsp; This is pretty easy because you have probably worked previously with some clients, and you know who they are. By avoiding these mistakes, ad implying this mentality of selling to customers(because you are), you’ll see how much your sales and numbers will go up.&nbsp; We are helping businesses like yours to do exactly that. If that’s something of interest to you, feel free to click on the link below and boom a no-obligation call to talk about this more. <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a>

AC Marketing

Blog

How to find your perfect audience?

4 Things You Must Not Use In Marketing If You Want More C...

4 Things You Must Not Use In Marketing If You Want More C...

Why You Should Always Be Thinking About New Ads ⠀

How to get more clients for free?

How To sell to businesses?