Why You Should Always Be Thinking About New Ads ⠀
Why You Should Always Be Thinking About New Ads
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Why You Should Always Be Thinking About New Ads
“Heyyyyyy, what’s new with you!?”
Pretty common way to greet someone when you haven’t seen them for a while.
Notice that we don’t ask:⠀
“Hey, what’s old?”
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or
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“Hey, tell me what I already know”.
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We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on our laurels.
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Why Ad Fatigue Is The REAL Pandemic
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Social media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never been easier to get in front of the perfect prospect for our business.
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But…
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…Buuuuuuuuuuuuuuuuuuutt…
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…there are downsides.
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First and foremost - attention span. We all know the TikTok brain phenomenon that’s going on in real-time. Kids are unable to watch movies, concentrate on homework, or even watch a video that’s more than 90 seconds.
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I wish that didn’t affect us but it really does. All of our clients have reduced attention span. Not because they want to. Because they NEED to.
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How else are you going to deal with ads machine gun firing at you 24/7/365? It’s impossible!
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So how do we fix this?
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Don’t worry, I won’t ask you to do any TikTok dancing.
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There’s a better way.⠀
How To Keep Your Prospect Intrigued
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The solution to TikTok brain and shortened attention span is not to just turn all of your content and information into easily digestible catfood chunks of 60 seconds or less.
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The solution is to offer your prospect a LOT of different content.
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Don’t give them 1 video. Give them 10.
Don’t give them 1 article. Give them 100.
Don’t give them 1 tweet. Give them 1000.
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If a prospect is really interested in your stuff they’ll do their own research. But there has to be some sort of depth to it.
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They’ll go through your materials. They’ll steel themselves and make it through your content.
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But it’s up to you to give them a buffet of options. Not just 1 dish.
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So if you’re running 1 ad now? It’s time to do at least 3 different ones.
If you have 1 video for them to see in your retargeting campaign? It’s time to do 5-10 other ones.
Now go out there and be fruitful. With your content, obviously. Or be fruitful another way as well. It’s all good, I’m sure you’re a responsible adult.
Talk soon,
Aleksa
P.S. If you want to know how I would fix the ad fatigue problem in your business, feel free to get in touch. Fill out the form at <link> and one of my team members will be in touch to see if we’re a good match.