How To sell to businesses?
How To sell to businesses?
B2B, or business-to-business selling is like a taboo.
All businesses are really weird about it and that’s why it doesn’t work.
You probably noticed it too, how much are businesses differently approaching when they’re selling to other businesses.
The method they are using is just wrong.
It won’t get you sales, and nothing other is important.
It won’t because there is a big misunderstanding.
Business-to-business selling…doesn’t exist.
Let me explain to you.
You won’t ever sell anything to a business.
A business can not buy.
It can not talk, walk, buy, or do whatever it would like.
You can’t sell it.
However, you are selling to someone.
You are selling to the business owner, or secretary, or CEO, or manager, etc.
You’re selling to a person, which is just another business-to-customer selling.
I hope you now understand why B2B doesn’t exist.
You’re always selling to customers, and sometimes those customers own a business, and that’s just how it is.
The main mistakes people make while doing B2B are:
1. Trying to be much more sophisticated.
Using fancy and complicated words won’t do any good.
It's just a normal man/woman.
Talk like a human being.
2. Trying to target “businesses”.
A business owner who would click on your ad scrolls Instagram at 8 pm like everyone else.
Just target them as people, not as business owners.
*you can include “entrepreneurs”, “business owners”, etc. in the target audience, but it’s a technical thing.
3. They don’t know whom to target.
You need to know yahoo are you targeting: the owner, a manager, a secretary, or whoever is in charge of the services you provide.
This is pretty easy because you have probably worked previously with some clients, and you know who they are.
By avoiding these mistakes, ad implying this mentality of selling to customers(because you are), you’ll see how much your sales and numbers will go up.
We are helping businesses like yours to do exactly that.
If that’s something of interest to you, feel free to click on the link below and boom a no-obligation call to talk about this more.