4 Things You Must Not Use In Marketing If You Want More Clients
4 Things You Must Not Use In Marketing If You Want More Clients
1. You mustn’t use discounts.
Discounts are the easiest way of screaming low value.
There are some exceptions, like clothing stores or toy stores, but generally, and especially service-based businesses only suffer from it.
You just don’t need it.
You can compete on price because there’s always someone who will sell for cheaper.
You only need to show them how much your product/service is worth.
2. You mustn’t put the logo everywhere.
Nobody careeeeeees.
The first thing they have to see is something that will interest them, not your big logo which nobody cares for.
3. You mustn’t put depressing people in your ads.
Nobody likes to see some depressed person in a bad mood while scrolling.
People want to get that happiness, and when they see your ad, they need to feel motivated to click on your ad and take an interest in you and your business.
You won’t get that result if you, or whoever is in the video, talk like a half-dead and uninterested person.
People will be the same as you.
Either you get your energy levels and charisma if you lack it), or get someone to do it.
4. You mustn’t miss out on the “dressing the part” advantage.
When you get someone to do it, you can use the “dress the part strategy”.
Essentially, if you are, let’s say, a chiropractor and you’re filming an ad.
You don’t want to talk to the camera, you know it won’t be the best, it's all good.
You ask your young daughter to do it.
She is maybe studying economy, or geography, or whatever.
It doesn’t matter.
You just give her a white coat, and everyone will assume she’s a professional chiropractor.
The first case that comes to my mind is how auto mechanic shops and places advertise themselves by putting young and attractive girls doing something with the car.
You assume people in gray and navy suits are real estate agents or some managers.
I mean, the whole idea behind the clothing brand is to put attractive people there so the clothing looks fit.
Dress the part.
You don’t need to worry about hiring literally anyone, as long as they have a good voice, energy, and charisma for the video.
Just dress them up.
And believe me, nobody will care if your daughter isn’t in your chiropractic clinic/practice.
Stop doing this 4, and use the opposite solutions and you’ll see improvements in no time.
We help businesses to do exactly that, and get them more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.
Talk soon,
Aleksa