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<h2>3 tips to get your website on top of Google search Part 2</h2> 1. Use Short, Descriptive URLs A powerful SEO tip that is easy to implement is to use short, descriptive URLs for your web pages. Short URLs are easier for users to remember and share on social media. They also help search engines understand the content of your web page. They should be descriptive and include your target keyword. Avoid using numbers or special characters in your URLs. Because you should be rewriting your blog post on a regular basis, you need to make sure that your URL is not changing. Otherwise, you will lose all your social media shares and backlinks. For example, from this like of URLs:https://example.com/blog/2021/08/15/15-most-powerful-seo-tips-to-boost-traffic-and-rankings https://example.com/blog/15-most-powerful-seo-tips-to-boost-traffic-and-rankings https://example.com/blog/seo-tips Which one do you think is the best for SEO and user experience? The third one is the best because it is short, descriptive, and includes your target keyword. 2. Build High-Quality Backlinks Backlinks are links from other websites to your website. They are one of the most important ranking factors in search engine optimization. Backlinks are like votes of confidence for your website. They signal to search engines that your content is valuable and trustworthy. Because of the rapid growth of artificial intelligence, SEO experts have started writing more high-quality content and are trying to trick search engines without spending much time. So in 2024, important pages need to follow an SEO strategy of link building to get higher search engine rankings. Here are a few SEO tips to build high-quality backlinks:Write guest posts on relevant websites in your niche.Reach out to influencers and ask them to share your content.Create infographics and share them on social media.Write testimonials for products and services you use.Create a resource page and link to it from your website.Add your local business to Google Maps and other local directories.On a regular basis, check your competitors' backlinks and try to get them too by reaching out to the website owners. 3. Add FAQs Based on "People Also Ask" Questions Including FAQs in your content that answer common questions related to your topic can improve your chances of appearing in Google's "People Also Ask" boxes. You'll get a featured snippet on Google's search results page if you answer the question concisely and clearly. It's a good way to learn to match your target audience's user intent and get more organic traffic. If you want to get more clients, click the link below to book a free consultation and we can talk how to do it.&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call Here.</a>

3 tips to get your website on top of Google search Part 2

<h2>3 tips to get your website on top of Google search Part 1</h2> 1. Write Compelling Title Tags and Meta Descriptions When optimizing a page for search, you should write a compelling title tag (HTML page title) and meta description (HTML page summary). Which means they can have a significant impact on clicks. Plus, Google uses your title tag to better understand what your page is about. If the tag doesn’t include your primary keyword, it may suggest that your page isn’t a relevant result. Here are some good SEO practices for title tags and meta descriptions: - Make sure they’re unique - Include your primary keyword, ideally near the front - Stick to 50-60 characters for titles and around 105 characters for descriptions to reduce the risk of text being cut off in the SERP - Use calls to action (e.g., “ Shop now”) to convince users to click through - Demonstrate that your page will satisfy search intent - Incorporate strong benefits (e.g., “free delivery”) to help your result stand out 2. Optimize Your Site’s Page Loading Speed&nbsp; Page loading speed is very important for Google, especially on mobile.&nbsp; This is why we recommend making your site load as quickly as possible.&nbsp; To analyze your site’s speed, use our Site Audit tool. First, create a new project (if you haven’t already done so). Then, look for “Site Performance” and click on “View details.” Next, see and address all the errors and warnings under “Performance Issues.” These are all the issues on your site that are preventing it from loading faster. You can also click on “# issues” to see more about the issue and how to fix it.&nbsp; If you do, you’ll see a list of the affected URLs and their load times. Alternatively, use Google’s PageSpeed Insights tool.&nbsp; Start by entering your URL. Then click “Analyze.” You’ll see a dashboard with your site’s overall health. And a detailed report with all the ways you can improve.&nbsp; 3. Improve User Experience&nbsp; Google cares about how users engage with pages. As such, user experience (UX) is a key factor in helping improve search rankings.&nbsp; Page speed plays a key role in improving UX. But it’s just a starting point.&nbsp; Here are a few other SEO tips to ensure that users have a good experience when they visit your site: - Use headers and subheadings. Proper use of headers and subheadings (H1, H2, H3) helps Google understand your content better and makes your text more accessible to readers. - Make your content visually appealing. Visuals help readers understand your content better. Use relevant images, videos, and screenshots to help get your point across. - Avoid using intrusive pop-ups. Pop-ups are annoying your visitors. Since 2017, Google has penalized sites that use intrusive pop-ups. So it’s best to use them sparingly. - Use white space. White space is fundamental for good design. According to the Interaction Design Foundation, white space improves legibility, branding, and focus.&nbsp; - Make your site mobile-friendly. Mobile-friendliness is critical for UX and because Google uses mobile-first indexing. You can use Google’s mobile-friendly test to see how your site performs. If you want to get more clients, click the link below to book a free consultation and we can talk how to do it.&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call Here.</a>

3 tips to get your website on top of Google search Part 1

<h2>Why your ad isn’t working?&nbsp;</h2> Many business owners make the same mistake that costs them too many clients. This mistake is really easy to make but hard to avoid and to actually do what you should which makes it even a bigger problem. This is something I struggled with a lot when I was starting.&nbsp; It took months for my mentor to explain everything until I finally learned how to avoid this mistake.&nbsp; The mistake I’m talking about is: You’re not targeting the right people. You aren't targeting anyont at all.&nbsp; Business owners just run ads without changing nearly anything, except maybe the location. There are so many things to specify. Gender, age, interests, parts of the city, income, and so much information would help you immensely. Did you wonder why your ad got thousands of views but a few clicks before? That’s why. You’re selling to everyone, and there’s a rule about that: If you are selling to everyone, you are selling to no one. Now that you know the mistake, you avoid it by finding your preferred audience and targeting them. &nbsp;&nbsp; How do you do it then? You have 2 ways. Number one, check your clients. Try to look for patterns and the majority. Maybe the majority of your clients are male, maybe 70% of your clients are interested only in your services, etc. Look for anything. Number two is doing the same but with ads. By testing multiple versions of your ad, you can see which gender, age gap, image, video, and multiple other factors work best.&nbsp; When you get all of that information, you simply go for what’s working the best. Of course, you need to actively pay attention to it because it may change. Either because of the season, politics, weather, or anything. You need to be ready to adapt your ad as quickly as possible. All of this sounds like a bit of work, and it is. Especially if you’re not that experienced in this field. However, there’s another, easier, and more efficient option: Working with someone who knows how to do all of this stuff. That would be me. If you want to help make ads that will get you clients, click the link below to book a call and we will talk about it.&nbsp; See you there! <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call Here.</a>

Why your ad isn’t working? 

<h2>The one rule to follow to make a great video ad&nbsp;</h2> There are hundreds of things you need to consider when making an ad. Of course, you can’t, and you shouldn’t even bother to pay attention to everything. There are a few extremely important things but even then, there is one specific rule which is on top.&nbsp; For the most important thing, it’s pretty easy actually. People just don’t know about it because it’s under their noses. This is the reason why everyone struggles when writing an ad. Even when you write it, it maybe doesn’t give you the results you want. You spend time, money, and so much energy on something that won’t pay back even 1%. All of these things happen exactly because you aren’t applying this rule which I’m already applying. Most people don’t because they tend to make their marketing and advertising “too professional”.&nbsp; They overdo it always, especially on websites but don’t get me started on that.&nbsp; They write their ads/scripts like they need to go to a lawyer and a judge to present if their ad is legal or not. Relax a bit.&nbsp; The key rule to making anything about marketing, especially ads, is to… Talk like a human being. Really simple. And you know this works absolutely without any doubt? You’re selling to human beings(if you’re selling to animals or aliens, I would really like you to teach me how). Contrary to popular belief, humans like to talk to humans. At least humans I know. I know a few people who talk to cats but we won’t count them.&nbsp; Just imagine you’re in a social interaction. “So, what do you do?” “I’m a chiropractor in {place}.”&nbsp; “Oh really? My neck hurts a bit. Could you help me with that?” &nbsp; *because you’re targeting people who are interested in your service we go with the interested person “Just leave me your number and I’ll contact you.” That’s it. Literally just that. For the headline, imagine you’re coming up to talk to a person who is checking out carpet-washing companies. The logical starter is: “Are you looking for a carpet cleaner?” That’s the headline. Done. It’s that simple.&nbsp; Imagine you’re talking with a human in a bar, a restaurant, or on a street. If the person is looking for your service, what would you tell them? Don’t overdo it with professionalism, only lawyers and politicians like that. If you want to get more clients with internet advertising, click the link below to book a free consultation.&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call Here.</a>

The one rule to follow to make a great video ad 

<h2>5 Meta ads tools you have to try!</h2> 1. Retargeting. This is the most important tool you can use. It’s easy to use, extremely efficient, and will give you the best possible results. With a retargeting tool, you can target people who already clicked on your previous ads, visited your website, checked out your social media profiles, or anything. You will show the ad to people who are already interested. Pretty efficient.&nbsp; 2. Carousel. This is perfect for any business that doesn’t have a huge budget but offers more than one product/service. You won’t need to publish an ad for every product/service because you can include everything in your text/script and images in your carousel format.&nbsp; 3. Optimizing media.&nbsp; You go to edit media and just optimize everything. It’s some technical stuff you would do manually, but now you can do it automatically. Don’t forget to do it. It’s literally a few clicks.&nbsp; 4. A/B testing.&nbsp; This is perfect for people with multiple services/products and with bigger budgets. You test images, videos, texts, audiences, and anything you want but at the same time. You see which performs better, and you keep going with that one.&nbsp; Pretty simple, and pretty efficient.&nbsp; 5. Form format. 95% of business owners use “Send message”. It doesn’t really work the best. People usually do it because it’s the easiest and Instagram and Facebook recommend them. &nbsp; You know they are trying to get as much money from you as they can, right?&nbsp; That just doesn’t work the best. What actually works are forms. People give you their information, and then you contact them, which is much more comfortable for most of the customers.&nbsp; Try out different forms and see which one works the best for you.&nbsp; All of these are really helpful, you just need to see how they work. It’s easy to learn, there are steps on the platform, YouTube, and other social media.&nbsp; If you have any questions, just click the link below to book a free consultation with me and I’ll help you out.&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call Here.</a>

5 Meta ads tools you have to try!

<h2>How to make a perfect video ad even if you’re English is not the best? &nbsp;</h2> This is one of the most common problems with business owners.&nbsp; Many business owners don’t speak native English.&nbsp; This creates a problem when they have to make an ad for their business while speaking English. There’s nothing wrong with not being able to speak fluent English if you’re from Japan, India, Russia, or any country that doesn’t teach English as one of the main languages.&nbsp; However, the problem occurs because people who do speak fluent English won’t listen to you. It’s an unfortunate thing but you wouldn’t think that your chiropractor(as an example) is a professional if you spoke your language with some strange accent. The same goes for a group of people. Your audience won’t take you seriously if they don’t hear a clear, fluent, and concise explanation, in any language, not only English. Even though your ad has a good script and a good video, people will hear a strange voice and immediately scroll down. Just like that, you wasted so much time and energy…or did you? You have a perfect solution for this. No, it’s not learning English for 2 hours a day, it takes years to learn fluent English.(though it’s a really good habit if you have time for it)&nbsp; Before I tell you the solution, let me emphasize it once more how important it is. You didn’t notice for yourself but there are so many ads you would immediately recognize just because of a cool voice you liked. The voice impacts one of our 5 senses. Of course, it matters a LOT if you like it or not.&nbsp; The solution is… Hire a voice actor. For as low as $5 and up to $100, you can find a perfect voice actor who would do a voice-over for you. You can literally find a woman who does voice-overs for medical services, or a guy who does it for lawyers, you can find exactly who you need. They are paid for a reason. They do the job well. It’s easy, quick, and it gives results. A perfect solution. And no, people won’t care when they come to you in person and you speak differently, by the time they come, they will already know you’re an expert. If they are ordering online, they won’t even hear your real voice! Spend some time to find the right one, get in touch, and get the job done.&nbsp; The last thing, even if you find a perfect voice actor, you still don’t do the most important task: Writing a script that will sell. If you want a good script, just click the link below to book a free consultation with me and I’ll help you out with it.&nbsp; <a title="Book a Call." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call.</a>

Blog

3 tips to get your website on top of Google search Part 2

3 tips to get your website on top of Google search Part 1

Why your ad isn’t working?

The one rule to follow to make a great video ad

5 Meta ads tools you have to try!

How to make a perfect video ad even if you’re English is ...