Why your ad isn’t working?
Why your ad isn’t working?
Many business owners make the same mistake that costs them too many clients.
This mistake is really easy to make but hard to avoid and to actually do what you should which makes it even a bigger problem.
This is something I struggled with a lot when I was starting.
It took months for my mentor to explain everything until I finally learned how to avoid this mistake.
The mistake I’m talking about is:
You’re not targeting the right people.
You aren't targeting anyont at all.
Business owners just run ads without changing nearly anything, except maybe the location.
There are so many things to specify.
Gender, age, interests, parts of the city, income, and so much information would help you immensely.
Did you wonder why your ad got thousands of views but a few clicks before?
That’s why.
You’re selling to everyone, and there’s a rule about that:
If you are selling to everyone, you are selling to no one.
Now that you know the mistake, you avoid it by finding your preferred audience and targeting them.
How do you do it then?
You have 2 ways.
Number one, check your clients.
Try to look for patterns and the majority.
Maybe the majority of your clients are male, maybe 70% of your clients are interested only in your services, etc.
Look for anything.
Number two is doing the same but with ads.
By testing multiple versions of your ad, you can see which gender, age gap, image, video, and multiple other factors work best.
When you get all of that information, you simply go for what’s working the best.
Of course, you need to actively pay attention to it because it may change.
Either because of the season, politics, weather, or anything.
You need to be ready to adapt your ad as quickly as possible.
All of this sounds like a bit of work, and it is.
Especially if you’re not that experienced in this field.
However, there’s another, easier, and more efficient option:
Working with someone who knows how to do all of this stuff.
That would be me.
If you want to help make ads that will get you clients, click the link below to book a call and we will talk about it.
See you there!