Blog

<h2>3 tips to make a perfect video ad for your local business&nbsp;</h2> Video ads always work better than image ones. With local businesses, it’s even easier because you’re constantly in contact with your office/practice/… and your clients which makes it much easier.&nbsp; You can do it even with a phone that has a good camera, no need for some long script, and these 3 tips.&nbsp; 1. Film yourself/your team doing the service you’re selling. This is extremely easy. You literally just need to turn on the camera and make a few satisfying and cool videos. It’s really that easy. Local services are really demonstrable, and you should use that to your advantage. &nbsp; 2. Put yourself in the video as an owner. Extremely easy too. You can make a video of your team providing the service, and you there talking. It gives that sense of security because they’ll see your face, hear your voice, and see you out there working with other clients.&nbsp; 3. Edit your video. This one may seem hard, but you don’t need to do it the hard way. There are many programs to edit your video, but the best one for starters is CapCut. It’s really simple and easy to use. Add some sound effects, captions, and maybe some effects. Nothing special, just for it to have something. You can do it in less than 2 hours and it will mean a lot.&nbsp; If you apply these 3 tips, you will end up with a really solid video ad that converts. And, if you want some help with it, just click the link below to book a call with me and we can talk about it.&nbsp; <a title="Book a Call Here" href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here</a>

3 tips to make a perfect video ad for your local business 

<h2>4 things you shouldn’t eveeeeer say to your audience&nbsp;</h2> There are some sentences that are guaranteed to not work. If you use them in the scenario, people will definitely NOT do what you wanted them to, either it being buy, click, visit the website, or whatever.&nbsp; I’ll give you 5 most common ones which you can immediately remove if you’re using them. 1. “You are the problem.” Never should you say to your audience that they are the problem. 99% of the people on this planet don’t believe that and they will just scroll away.&nbsp; 2. “You know what to do.” No. They don’t. Never confuse them. 3. “You are {a negative thing}.” Never say to people that they are fat, stupid, that they have a dirty roof, and ugly furniture, etc. Just tell them that they can be opposite because the first one doesn’t work, and they’ll hate you.&nbsp; 4. “You are/were wrong.” Similar to the first one, 99% of the people on this planet won’t agree with you reflexively. You can say that you thought the same, and X changed your opinion or something along those lines.&nbsp; If you want more clients, just click the link below to book a call with me and we can talk about it.&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call Here.</a>

4 things you shouldn’t eveeeeer say to your audience 

<h2>Why is “Free consultation” useless if you’re a local business and what to use instead?</h2> You probably saw “Do X and get a free consultation.”&nbsp; Free consultation can be extremely good, but if you’re selling online. If you’re a local business, you shouldn’t be using it. Why? Because it doesn’t make sense at all. Imagine you want to buy a house, and an ad pops up. It’s an ad for a real estate agent who offers a free consultation. How will a consultation help you? It won’t. Even if the agent would help you a lot, our brain doesn’t recognize that because of the approach. What to use then? A different form. You can still offer free help, just change the approach. Some of the best approaches you can use are:&nbsp; - “X tips on…” - “X hacks to…” - “X to get…” - “X tricks for…” You get the point. You need a number, some tip, trick, hack, or whatever, and the most important thing: a really specific outcome. For instance, “4 tips for buying your first house in Los Angeles this summer.” Or, “3 tricks to stop morning headache.”&nbsp; A number + trick/hack/… + really specific outcome. Absolutely everyone who is remotely interested will take the “bait”. If you’re already offering your time and help, make it work. Make it so you get as many people as you can signed up. &nbsp; Speaking of free help, if you want some help with getting clients, click the link below to book a free consultation with me. P.S. Remember, digital marketing is not a local business, no need for confusion!&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call Here.</a>

Why is “Free consultation” useless if you’re a local business and what to use instead?

<h2>5 common mistakes business owners make and how to avoid them part 2</h2> As I said in yesterday’s article, I’ll give you 5 more mistakes and how to avoid them. These are mistakes business owners usually make: 1. Not prioritize the text in the ad. Text is the most important part of the ad. In the script, as a primary text, as everything. If you don’t make this well, but make everything else great, it won’t matter. Start worrying about the text first thing. 2. Underestimate creative.&nbsp; Even though text is the most important thing, creative is immediately after.&nbsp; You can attract attention, keep attention, complement the text, show yourself, etc. It has many potentials, and you just need to use them.&nbsp; 3. Don’t have a document with all of the information and feedback from ads. If you don’t track and check results regularly, how will you know if you’re doing well? You need to know everything about your ads. Not only them, but monthly sales, budgets, investments, etc.&nbsp; 4. Don’t use A/B testing. A/B testing is a phenomenal way to see what works. Which text, which image, which video, etc.&nbsp; It’s such a useful thing, but rarely someone uses it.&nbsp; Start avoiding these mistakes, and you’ll see immediate results.&nbsp; If you want to get more clients, just click the link below to book a free consultation and we’ll see how can I help you. <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call Here.</a>

5 common mistakes business owners make and how to avoid them part 2

<h2>5 common mistakes business owners make and how to avoid them</h2> 1. Don’t use the feedback. Ask your customers and clients “Why?”.&nbsp; The amount of valuable information you can get from simply asking “Hey, I’m gathering information from my customers and clients about their experience so I can improve it. Can you tell me why did you choose us, why did you decide, etc.” That one question can give you information that business startups would pay thousands of dollars for. Use that.&nbsp; 2. Invest in marketing. Most people talk about marketing like some bill they have to pay or put a budget aside for. Well, marketing is everything you have actually. Without marketing, you won’t move forward with your business. And no, word of mouth isn’t marketing. You can’t count on John saying to his aunt that you’re a good dentist. That’s just ridiculous.&nbsp; 3. Revision ads. Nearly no one does this, and it's beyond helpful. Grammar, angles, words, synonyms, everything should be revised in order to make the best ad possible at the moment.&nbsp; Really easy thing to do, and most people make a mistake by not doing it. Don’t be like that.&nbsp; 4. Wait too long to follow up with leads/potential buyers. The longest period you could wait is 24 hours, and that’s optimistic. Do you think people who signed up for your ad 4 days ago remember that? Do you? You need to be as quick as possible.&nbsp; It would be best to follow up with them in less than a few hours if you can, just be quick about it. You lose at least 50% of clients because of that.&nbsp; 5. Many business owners don’t use Instagram and Facebook ads. These ads are popular but still underrated. They are just that good. They target qualified and high-quality clients and make everything easier for you. The more money you invest in them, the more clients you will get, and the more you’ll earn.&nbsp; The only tricky thing is that you have to know how to make them. You can click the below to book a call with me and I will answer all of your questions you have about them. Start avoiding these 5 mistakes and you’ll see a huge improvement. Read tomorrow’s article to find out about 5 more unpopular ones.&nbsp; <a data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" title="Book a Call Here.">Book a Call Here.</a>

5 common mistakes business owners make and how to avoid them

<h2>How to make your ad get more clients?&nbsp;</h2> There is one thing many business owners make without even noticing it.&nbsp; This costs your time, energy, and money. It’s a small thing but you’ll quickly find out about it, how to avoid it, and how to use it to your advantage.&nbsp; “If you’re selling to everyone, you’re selling to no one.”&nbsp; You’re doing this without even knowing. Most of the business owners don’t pay attention to this: You have to adjust your approach to your target audience. It’s not only about putting your target audience, which is really important. An even more important thing is to adjust your approach. What I mean by that is you need to imagine that you’re speaking to them face to face. You wouldn’t talk with 100 18-24-year-old women the same way you would talk with 36-41-year-old male business owners. Not only talk, you wouldn’t show them the same video or image. You wouldn’t send them the same emails. You wouldn’t contact them in the same way. It varies form audience to audience.&nbsp; You just need to focus on making it as close to them as possible. You can as far as to use some phrases they use to hit the nail on the head. How would you know all of these? Well, you’ve had clients. You’ve already talked to them in some way, you approached them in some way and you acted in some way with them. Just put that into your ads and that’s that. It seems complicated but it’s actually really easy.&nbsp; As soon as you implement this, you’ll get the results. If you have any questions about this, just click the link below to book a free consultation and I’ll gladly help you out.&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call Here.</a>

AC Marketing

Blog

3 tips to make a perfect video ad for your local business

4 things you shouldn’t eveeeeer say to your audience

Why is “Free consultation” useless if you’re a local busi...

5 common mistakes business owners make and how to avoid t...

5 common mistakes business owners make and how to avoid them

How to make your ad get more clients?