Why is “Free consultation” useless if you’re a local business and what to use instead?
Why is “Free consultation” useless if you’re a local business and what to use instead?
You probably saw “Do X and get a free consultation.”
Free consultation can be extremely good, but if you’re selling online.
If you’re a local business, you shouldn’t be using it.
Why?
Because it doesn’t make sense at all.
Imagine you want to buy a house, and an ad pops up.
It’s an ad for a real estate agent who offers a free consultation.
How will a consultation help you?
It won’t.
Even if the agent would help you a lot, our brain doesn’t recognize that because of the approach.
What to use then?
A different form.
You can still offer free help, just change the approach.
Some of the best approaches you can use are:
- “X tips on…”
- “X hacks to…”
- “X to get…”
- “X tricks for…”
You get the point.
You need a number, some tip, trick, hack, or whatever, and the most important thing: a really specific outcome.
For instance, “4 tips for buying your first house in Los Angeles this summer.”
Or, “3 tricks to stop morning headache.”
A number + trick/hack/… + really specific outcome.
Absolutely everyone who is remotely interested will take the “bait”.
If you’re already offering your time and help, make it work.
Make it so you get as many people as you can signed up.
Speaking of free help, if you want some help with getting clients, click the link below to book a free consultation with me.
P.S. Remember, digital marketing is not a local business, no need for confusion!