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<h2>Why You Should Always Be Thinking About New Ads</h2>“Heyyyyyy, what’s new with you!?”Pretty common way to greet someone when you haven’t seen them for a while.Notice that we don’t ask: “Hey, what’s old?” or “Hey, tell me what I already know”. We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on our laurels.Why Ad Fatigue Is The REAL PandemicSocial media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never been easier to get in front of the perfect prospect for our business.But……Buuuuuuuuuuuuuuuuuuutt……there are downsides.First and foremost - attention span. We all know the TikTok brain phenomenon that’s going on in real time. Kids unable to watch movies, concentrate on homework, or even watch a video that’s more than 90 seconds.I wish that didn’t affect us but it really does. All of our clients have reduced attention span. Not because they want to. Because they NEED to.How else are you going to deal with ads machine gun firing at you 24/7/365? It’s impossible!So how do we fix this?Don’t worry, I won’t ask you to do any TikTok dancing. There’s a better way.How To Keep Your Prospect IntriguedThe solution to TikTok brain and shortened attention span is not to just turn all of your content and information into easily digestible catfood chunks of 60 seconds or less.The solution is to offer your prospect a LOT of different content.Don’t give them 1 video. Give them 10.&nbsp; &nbsp; Don’t give them 1 article. Give them 100. &nbsp; Don’t give them 1 tweet. Give them 1000.If a prospect is really interested in your stuff they’ll do their own research. But there has to be some sort of depth to it. They’ll go through your materials. They’ll steel themselves and make it through your content.But it’s up to you to give them a buffet of options. Not just 1 dish.So if you’re running 1 ad now? It’s time to do at least 3 different ones.If you have 1 video for them to see in your retargeting campaign? It’s time to do 5-10 other ones.Now go out there and be fruitful. With your content, obviously.&nbsp;Or be fruitful another way as well. It’s all good, I’m sure you’re a responsible adult.&nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

Why You Should Always Be Thinking About New Ads

<h2>Why Expensive Popular Marketing Is Shit And How To Actually Do Marketing</h2>Quick question: who’s your ideal customer? &nbsp;&nbsp; A lot of business owners answer that question with a variation of:‘Anyone with a pulse and the money to pay me’.&nbsp;Two problems with that:&nbsp; It doesn’t narrow things down a lot. &nbsp; It only works if you have an unlimited marketing budget.&nbsp; &nbsp; If we’re trying to reach everyone that fits that description then a couple hundred million dollars are a nice start for our marketing campaign. &nbsp; But what if you’re working with a marketing budget that’s less than the GDP of a small African country?&nbsp; &nbsp; Well, this article is for you! &nbsp; Why Carpet Bomb Marketing Doesn’t Work &nbsp; We all grew up looking at mass marketing. Coca Cola, McDonalds, Apple. These companies are so omnipresent that it’s almost hard to imagine a world without them. &nbsp; Then we start our company. And we realize that we lack the means of marketing like Coca Cola. We simply don’t have the budget to saturate the market with our message. &nbsp; Carpet bombing your slogan or your logo doesn’t work unless you’re a billion dollar business. It’s also not the way that any of these big brands started out.&nbsp; &nbsp; In fact, I’d bet good money that every big brand you know started by using the same mechanism. &nbsp; They crafted an RSO. A Rock Solid Offer. An offer that directly spoke to their ideal clients. The people they identified as perfect customers for their product or service. &nbsp; Effective marketing hinges on that concept and that concept alone. Are you able to get your RSO in front of the right people?&nbsp; &nbsp; Dynamite Marketing With Your RSO &nbsp; I saw a documentary recently about a thing called ‘blast fishing’ or ‘dynamite fishing’. Some people (I believe it was in Tanzania) figured out that fishing was a whole lot easier if you just chucked a stick of dynamite into the water.&nbsp; &nbsp; Dynamite goes off, fish get killed or dazed by the blast, you just scoop them up. No need for fishing lines or bait or any of that stuff.&nbsp; &nbsp; That’s what an RSO will do for you in your market. Not only will your ideal clients be magnetically attracted to your message, if your offer is solid you’ll also attract the people that are thinking about it, playing with the idea, considering it. So you’ll scoop up ALL the fish. &nbsp; So how do you put together an RSO? Let’s talk about that in the next post.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

Why Expensive Popular Marketing Is Shit And How To Actually Do Marketing

<h2>How to Know If Your Marketing Is Working?</h2>Let's run a quick marketing test.Let's say you ran a pizza place. It's a new place. Plenty of competition around.You have to be competitive sooooo... what do you say?What's going to be your super special thing? The thing that sets you apart and gets you clients?Usually what people say is:"our sauce is really good""we have really good quality""our pizza is really nice""we have a special Italian recipe passed down from grandma""we use only fresh ingredients""our dough is really fluffy"But here's the big problem:Your competitor says the exact same thing!Because everyone comes up with this stuff off the top of their head.So you end up in a situation where everyone is saying roughly the same thing.And for your customer it's impossible to tell who is actually telling the truth. Which pizza is actually going to be good and which one is going to be lame?So you'll have to compete on something that the others:- won't door- are not willing to door- don't mention that they doAnd that's exactly what Domino's Pizza did.Back when they started they came up with a USP. A Unique Selling Proposition that made them stand out.That USP became famous. Here it is:"Fresh hot pizza delivered in 30 minutes or less or it's free"Understand that they mostly set up around college campuses.I don't know if you know what happens at college campuses but aside from the studying there is also some partying. And they smoke some funny herbs. And it makes them *hungry*.And if you're HUNGRY you don't really care about the recipe from the old country and the special sauce and the flavor and the ingredients.You just want it hot and you want it NOW because you've got the munchies.Domino's grew at an incredible rate just based off that one USP.A super strong statement that made them stand out immediately.If you run a business, any business, it's a really good idea to have a USP. If you don't have one now it's a good idea to develop one.In fact, chances are good you already have it!It's already there in your stuff, sitting there waiting for you to unearth it. Excavate it like a dinosaur skeleton.If you need some help about it, feel free to email us and we can help you out.&nbsp;And don't worry, 0 cost on that, just some chatting and helping.&nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

How to Know If Your Marketing Is Working?

<h2>Start This Habit To Get More Clients</h2>Good habit to pick up if you want to grow your business.Carve time out in your calendar every Monday and put this in your calendar:SOLVE FOR XTurn off the phone and tell people you're busy and can't be disturbed.Now ask yourself: 'what's the main problem/obstacle that's holding me back from making more money?"Then start brainstorming solutions. BUT the solutions need to be implementable (yes, that is a word, I've just decided this). Can't be anything vague. Can't be anything you need to hope for, wait for or wish for. We're looking for ACTIONS.This is the main reason why I meet with clients every week.We look at last week's progress, we see what is holding us back this week and then... we solve for X.X being the problem of that week.And we do the same for next week. And next week. Etc.That means we're testing at minimum 52 solutions. Some will work. Some won't. But this stuff definitely compounds.Only takes 30-45 minutes. One of the highest ROI activities you can do each week.Try it out.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

Start This Habit To Get More Clients

<h2>The Quickest Way To Solve Any Problem</h2>One of the best ways to solve problems is by walking around.Sounds weird. Let me explain.You're a human. So am I. We're designed to walk.Almost any animal outfights us, outclimbs us, outswims us, outmuscles us......but no creature on Earth outwalks us.Did you know we can literally outwalk any other lifeform on this planet? It's mad.So we're really good at walking and and I don't know if that has anything to do with it but some of my best ideas have come to me while... walking.Your brain just works better. It brings peace.I've had the same thing while showering and driving, but those have few health benefits, so let's skip those for now.When your body is doing something your brain is free to roam around. More creative. Less restrained and stressed.Almost like meditation. Which I don't really like. Because you're just sitting there.So if you if you have a problem that you can't solve? Just take an extra walk.Feel burned-out? Feel like your brain is not braining anymore? Just take a walk.It's healthy, it helps you think, and your brain loves it.Zero downside. Unlimited upside.Go for a walk today.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

The Quickest Way To Solve Any Problem

<h2>How to Stop Wasting Your Money on ADs?</h2>"We sell... or else."David Ogilvy said that. He built the biggest ad agency on the planet.Man had a philosophy about ads. Basically: ads should sell product.You run a business. I run a business. To us, this makes total sense.Not to most advertising people though.Have you seen perfume ads?Johnny Depp drives into desert. Plays guitar for a prairie wolf. Buries guitar. Walks off.It's like a LSD fuelled fever dream.Have you seen that horrendous Jaguar ad? No car in sight. Just a bunch of colourfully dressed very weird looking people standing in an elevator.Truly bizarre.The fact is - most advertising people haven't sold a thing in their life and couldn't sell something to save their life either.They'll tell you that you should just 'put your name out there' and you should 'build brand awareness'.Don't fall for that BS.Every ad should sell.Sell your message.Sell your service.Sell your product.Sell your company.I don't particularly care which one you pick......but it should sell SOMETHING.When we start working with clients this is one of the first things we go over. Look at what they're doing, find ads that don't sell... change them.If you're going to inves money, might as well give yourself the best chance of getting money back in, right?Anyway, might be a good thing to look at in your business. We sell... or else.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

Blog

Why You Should Always Be Thinking About New Ads

Why Expensive Popular Marketing Is Shit And How To Actual...

How to Know If Your Marketing Is Working?

Start This Habit To Get More Clients

The Quickest Way To Solve Any Problem

How to Stop Wasting Your Money on ADs?