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<h2>Skip this if you want to actually sell more</h2> There is this trend that many business owners do, and even worse… They pay people to do that. It’s an awful strategy but you can easily get filled by it. You need to skip it and do actual marketing and make actual ads.&nbsp;<h3>Why is this thing so bad, and why should you skip it?</h3> This type of advertising makes you a clown in your industry. People will only remember the thing, and if they remember you, they will remember you as laughing stock. Not only because of those things, but because you paid someone to actually do it. You can probably see where I'm going with this. Don’t, for the love of God, make funny videos or sketches as your ad. THEY ARE HORRIBLE. Yes, you’ll have millions of views, funny comments, shares, likes…and that’s it. Absolutely no one will remember you, your business, or your service/product.&nbsp; They’ll only know the joke, and if they connect it to you, they will see you as a clown. Just don’t do that. Let the comedians do that, that’s their job. Your job with marketing and advertising? To sell more. And you’ll do that by making actual ads. Don’t even consider being a clown for views. Be professional and advertise properly.&nbsp; Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call.</a>

Skip this if you want to actually sell more

<h2>5 tips to make a website that sells part 1</h2> <h3>1. The Emergence of Progressive Web Apps (PWAs)</h3> Progressive Web Apps offer an app-like experience, combining the best of web and mobile apps.&nbsp; They work offline, load quickly, and can even send push notifications.&nbsp; This represents a significant shift towards creating more engaging, high-performance web experiences. Google Developers is an excellent starting point for anyone interested in developing PWAs, offering step-by-step guides and case studies.<h3> 2. Prioritizing Web Accessibility</h3> Making your website accessible to everyone, including users with disabilities, is not only a matter of inclusivity but also broadens your audience.&nbsp; The Web Accessibility Initiative (WAI) provides comprehensive resources, tools, and guidelines to help make your website more accessible, ensuring compliance with international standards.<h3>3. SEO-Driven Web Design</h3> Incorporating SEO best practices into the fabric of your web design is crucial for visibility on search engines.&nbsp; Optimizing for speed, mobile-friendliness, and user experience are key factors in improving your site’s search engine ranking.&nbsp; Search Engine Journal offers a detailed guide on how to integrate SEO into the web design process, ensuring your site is designed for maximum visibility from the start.<h3>4. Leveraging AI and Machine Learning</h3> AI and machine learning are transforming web development by enabling personalized user experiences.&nbsp; From intelligent chatbots that offer real-time customer support to algorithms that tailor content for individual visitors, these technologies are making websites smarter and more interactive.&nbsp; Forbes discusses how AI and ML are revolutionizing web development, highlighting their potential to elevate user engagement.<h3>5. Navigating the Future of Web Development</h3> Keeping pace with these trends is essential for anyone involved in web development, from individual developers to large enterprises.&nbsp; By embracing responsive design, PWAs, accessibility, SEO, and the innovative use of AI, you can create websites that not only attract but also retain and engage users effectively. Talk soon in part 2,Aleksa&nbsp; P.S. We help businesses to do exactly that, and get them more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it. <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a>

5 tips to make a website that sells part 1

<h2>One thing you shouldn't ever do if you want your ad to sell</h2> There is this thing many business owners tend to do when they’re making their ad and it destroys the ad. It happens every time, and it drives your leads and potential clients away.&nbsp; It’s not that hard to fix, you just need a few minutes to come up with something else. When you fix it, you’ll see how much it actually mattered even though it sounds so trivial and irrelevant.&nbsp; You see, people don’t always read everything even when they start(a known fact for books, but it applies to short texts like ads). If they start reading something they already know, they’ll think it’s all about something they know and will scroll away.&nbsp; This is the reason why most of your ads don’t get that many leads and/or clients. You’re telling them things they already know. They start reading your ad, notice they know what you’re talking about, and just go away, naturally.&nbsp; You need to tell them either something they don’t know or just don’t tell them anything and present them with the solution. It’s not hard at all, you literally need just a few minutes, and you can double your number with ease.&nbsp; I hope this will help you, and come back to read other articles if you want to improve your marketing! Talk soon,Aleksa&nbsp; P.S. We help businesses to do exactly that, and get them more clients through advertising and organizing marketing. If that’s something of interest to you, just click the link below to book a call with me and we can talk about it. <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a>

One thing you shouldn't ever do if you want your ad to sell

<h2>3 effective SEO tips that will get you more clients part 3</h2> <h3>Mobile-Friendliness &amp; Easy Navigation</h3> As more users access websites via mobile devices, it’s crucial to ensure your website is also mobile device-friendly.&nbsp; Implement responsive design, enhance site speed, and prioritize user experience across devices to cater to the growing mobile audience. A mobile-friendly website can rank higher in search results and attract more organic site traffic, ultimately leading to increased user satisfaction and conversions. Clear and intuitive site navigation is essential for helping users find the information they need quickly and efficiently.&nbsp; By creating a well-structured site with easy-to-use navigation, you can improve user experience and SERP rankings. A well-organized website allows users to find the information they’re looking for on each web page, increasing user engagement and satisfaction on web pages.<h3>Site Speed</h3> Improving site speed, including page speed, is essential for enhancing user experience and SERP rankings.&nbsp; Optimize your website’s page speed, by compressing images, utilizing caching, and minimizing HTTP requests. Faster-loading websites not only rank higher in search results, but also provide a better user experience, which can lead to increased engagement and conversions.<h3>Image Optimization</h3> Optimizing images is crucial for improving site speed and user experience.&nbsp; By compressing images, using descriptive file names Google images, and adding image alt text along Google images along with targeted keywords, you can enhance your website’s performance first page, and SERP rankings. Image alt-text is particularly important, as it provides search engines with information about the content of alt text in the image and can boost your search marketing ROI. We help businesses to do exactly that, and get them more clients through advertising and organizing marketing. If that’s something of interest to you, just click the link below to book a call with me and we can talk about it. Talk soon,Aleksa&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a>

3 effective SEO tips that will get you more clients part 3

<h2>3 effective SEO tips that will get you more clients part 2</h2> <h3>1. Target long-tail keywords vs. short-tail keywords</h3> Second on our list of easy SEO tips is to target long-tail keywords. Keywords are an essential part of search engine optimization. If you want people to find your website (and if you want your content to rank in search results), you need to find relevant keywords, determine the search intent of users searching those keywords, and incorporate them into your meta tags and content. Before researching keywords, let’s review the difference between long- and short-tail ones:- Long-tail keywords: A long-tail keyword is three to four words, like “how to roll sushi.” These keywords are more precise to the user intent. - Short-tail keywords: A short-tail keyword is one to two words, like “sushi rolls.” These phrases are more general and can yeild many different results. If you’re starting SEO for a website, you want to focus your keyword research on long-tail keywords. A long-tail keyword (because of its length) has less competition than a short-tail keyword, which makes ranking your content easier. You can even look at short- versus long-tail this way:Short-tail keywords are like Olympic-level athletes, while long-tail keywords are like high school athletes.&nbsp; If you haven’t trained or built your site up to the Olympic level, you will struggle to rank at the top of search results.&nbsp; At the high school level, however, you have an excellent starting point. <h3>2. Understand the 3 different search intents </h3> Another way to improve your SEO is to understand the three types of user intent. They are as follows: - Navigational: A person wants to go to a specific website, like Apple or Facebook. - Informational: A person wants information about a topic, like how to roll sushi or what types of sushi exist. - Transactional: A person wants to buy a product, like a sushi roller or an order of sushi! It’s essential to understand these intents because they will influence which keywords you target. A service or product page of a technology company, for example, should target a transactional keyword, while a blog post should target an informational keyword.&nbsp; If you search potential keywords on Google before writing your content and optimizing your pages, you can determine the search intent by the results. <h3>3. Research relevant keywords with the right tools </h3> Fourth on our list of simple SEO tips to use the right tools to research relevant keywords for your website. Once you know which keywords to focus on, you can start researching them with tools like these: You have a lot of free options as an SEO beginner, so experiment to see which one you like best. As your SEO initiatives expand, you may think about investing in a paid tool, like KeywordTool.&nbsp; You may even decide to invest in an SEO toolkit, like Ahrefs, which offers tools for keyword research, competitor research, backlink analysis, and more. We help businesses to do exactly that, and get them more clients through advertising and organizing marketing. If that’s something of interest to you, just click the link below to book a call with me and we can talk about it. Talk soon,Aleksa&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a>

3 effective SEO tips that will get you more clients part 2

<h2>3 Effective SEO Tips That Will Get You More Clients</h2> <h3>1. Focus on UX&nbsp;</h3> Google launched the new official ranking update Core Web Vitals in June 2021.&nbsp; Usually, Google’s core updates are about the content. However, this time it’s all about the user experience (UX). &nbsp;Core Web Vitals are page experience signals that measure the UX for your site by looking at 3 main things: - the website’s loading speed; - stability; -interactiveness and responsiveness.&nbsp; Why is Google doing that?&nbsp; Google strives to deliver the best experience and engagement across various devices to its users. In fact, mobile signals are the most important with Google’s switch to 100% mobile-first indexing in March 2021. <h3>2. Use Internal Linking&nbsp;</h3> We previously talked about the importance of internal and external links. By the way, we just used one! Internal links help to link different pages within your site using relevant keywords. It can be a huge opportunity for SEO because, normally, traffic isn’t distributed across all pages, leaving many pages orphaned. For example, Spencer Haws ran an experiment on his website to understand how internal links benefit rankings.&nbsp; After adding internal links to 47 articles (without any content update), 76.6% of the posts saw improved positions in Google. Impressive, right? Utilizing internal links gives Google a chance to better understand context through anchor text (clickable text in a hyperlink) and indicate the value of the page. TIP! It can also be a good idea to use the ‘Related Article’ to showcase one of your articles. However, according to Google’s John Mueller, having too many internal links on every page can also be harmful.&nbsp; Because if you cross-link every page, search engines can no longer understand the site’s structure and the relevance of one page to another.&nbsp; <h3>3. Focus on Entity-Based SEO&nbsp;</h3> What is entity-based SEO? Entity-based SEO is a context-based word or term that can be used to describe your niche contextually. Entity-based SEO focuses on large topics and concepts that allow search engines to provide accurate results immediately.&nbsp; Some keywords and phrases have multiple meanings. Look at the example below.&nbsp; The word “Capri” relates to a famous juice drink, “Capri Sun”, an island in Italy, a style of pants, and more!&nbsp; So, how do you get your content in front of the right users?&nbsp; Today, search engines are advanced with semantic search functionality and can understand the meaning of the users’ queries.&nbsp; To help Google best understand your page, you need to include the words relevant to your niche.&nbsp; It also isn’t bad to have it in the meta title or inside the title tag.&nbsp; This is crucial for SaaS content creators seeking effective SaaS marketing strategies. This is also where internal links and domain authority come in, as you want Google to add you to the high E-A-T (expertise, authoritativeness, and trustworthiness) knowledge graphs.&nbsp; Why?&nbsp; Because Google wants to rank pages from authoritative sources, this goes beyond domain ratings.&nbsp; Essentially, the more expertise you have on the subject (in Google’s eyes), the better it is for your ranking.&nbsp; We help businesses to do exactly that, and get them more clients through advertising and organizing marketing. If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.Talk soon,Aleksa&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a>