3 effective SEO tips that will get you more clients part 2
3 effective SEO tips that will get you more clients part 2
1. Target long-tail keywords vs. short-tail keywords
Second on our list of easy SEO tips is to target long-tail keywords.
Keywords are an essential part of search engine optimization.
If you want people to find your website (and if you want your content to rank in search results), you need to find relevant keywords, determine the search intent of users searching those keywords, and incorporate them into your meta tags and content.
Before researching keywords, let’s review the difference between long- and short-tail ones:
- Long-tail keywords: A long-tail keyword is three to four words, like “how to roll sushi.” These keywords are more precise to the user intent.
- Short-tail keywords: A short-tail keyword is one to two words, like “sushi rolls.”
These phrases are more general and can yeild many different results.
If you’re starting SEO for a website, you want to focus your keyword research on long-tail keywords.
A long-tail keyword (because of its length) has less competition than a short-tail keyword, which makes ranking your content easier.
You can even look at short- versus long-tail this way:
Short-tail keywords are like Olympic-level athletes, while long-tail keywords are like high school athletes.
If you haven’t trained or built your site up to the Olympic level, you will struggle to rank at the top of search results.
At the high school level, however, you have an excellent starting point.
2. Understand the 3 different search intents
Another way to improve your SEO is to understand the three types of user intent.
They are as follows:
- Navigational: A person wants to go to a specific website, like Apple or Facebook.
- Informational: A person wants information about a topic, like how to roll sushi or what types of sushi exist.
- Transactional: A person wants to buy a product, like a sushi roller or an order of sushi!
It’s essential to understand these intents because they will influence which keywords you target.
A service or product page of a technology company, for example, should target a transactional keyword, while a blog post should target an informational keyword.
If you search potential keywords on Google before writing your content and optimizing your pages, you can determine the search intent by the results.
3. Research relevant keywords with the right tools
Fourth on our list of simple SEO tips to use the right tools to research relevant keywords for your website.
Once you know which keywords to focus on, you can start researching them with tools like these:
You have a lot of free options as an SEO beginner, so experiment to see which one you like best.
As your SEO initiatives expand, you may think about investing in a paid tool, like KeywordTool.
You may even decide to invest in an SEO toolkit, like Ahrefs, which offers tools for keyword research, competitor research, backlink analysis, and more.
We help businesses to do exactly that, and get them more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.
Talk soon,
Aleksa