How (not) talking about your product/service can double your sales?
How (not) talking about your product/service can double your sales?
DON’T TALK ABOUT YOUR PRODUCT/SERVICE.
I, and every good marketer, can’t emphasize it enough.
DO NOT TALK ABOUT YOUR PRODUCT/SERVICE.
People don’t care.
Maybe you care, it’s yours, it’s your idea, you spent time on it and that’s all good.
But people who will give money to you don’t care about it at all.
I have a whole different article about it and you can check it out here.
In today’s article, I will prove it to you why that’s false.
Well, to some degree at least.
It’s actually okay to talk about your product/service, but only in a few specific scenarios.
I will explain to you which scenarios, but let me not do something important first.
It will be REALLY hard because many people are already doing it, but if you do it right…
You’ll leave businesses that talk and not talk about their products miles behind you.
Let’s get into it.
It heavily depends on your reputation and the market’s awareness.
What I mean by that, let’s put it like this.
Coca-Cola doesn’t need to advertise about pain points.
They don’t need to talk about drinking a refreshing beverage when it’s hot.
Why? Because people know about Coca-Cola.
They just need to advertise themselves and talk about their products.
That’s scenario number one.
Scenario number two is a thing I explained in the article which you can check here.
In short, it would be stupid for a dentist to advertise that you should go see a dentist if you have a bad tooth.
It’s useless because people are well aware of the problem and the solution.
You have to show them that YOUR product/service is the right solution.
Therefore, when is it okay to talk about your product/service?
It’s okay in 3 scenarios.
1. If people are aware of your business, you and your business have a great reputation, you’re somewhat famous, etc.
2. You’re offering something people know they need. This applies to dentists, car dealerships, etc. But you can’t do it if you have a roofing company because people aren’t, usually, aware of the problems you solve.
3. Both scenarios together. In this case, you even go hard and talk only about your products/services.
Think this through before taking action because it will have big consequences depending on what you do.
Talk with your friends, partners, customers, and clients, and use the internet, and any resource you have.
After you’re 100% sure you guessed right, you can start getting that money in again.
That’s one way at least.
There’s another way that is much quicker, more efficient, and easier.
That’s working with someone who knows this like Alphabet.
Someone who is doing marketing stuff for a living.
Someone like me.
The choice is yours, and if you got the right one you can click the link below to book a call with me and we can discuss this further.