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<h2>One Simple Step To Easily Write High Performing Ads For Your Business </h2>If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you exactly that. I vividly remember writing my first ad. I hated every second of it. You know what the worst part was? My boss gave me the job to write that ad because I had just spent three years in business school studying economics, majoring in marketing and sales. We analyzed the biggest and most successful companies in the world. But when I tried to use that knowledge to write an ad for our local business… I had no idea how to do it!Looking at that blank page I realized I was in over my head. And the longer I sat there, the more stupid I felt.The Secret Reason Why Most Ads Don’t PerformSo I did some research to find the formula.Some sources told me to use a cute baby animal in my ad. Others said that wasn’t professional.Some sources told me to repeat my message again and again. Others said repetition annoys people and makes them NOT buy from you.With the deadline rapidly approaching I took a shortcut. I looked at the ads of our competitors and did roughly the same. Like copying your classmate’s homework and changing it up slightly so it’s not an exact copy. I showed it to my boss, he said it was OK and we ran the ad. A few days go by and I don’t hear anything about the results. So I asked my boss what the ad results were. He seemed slightly confused by the question: “Uhhh… what do you mean ‘results’?”“The results from the ad we ran. Did we make any sales from it? Did many people call in?” I asked him. My boss smiled, leaned back and said: “Nooooo, Arno. That’s not how ads work! This ad was for brand name recognition. Top of mind awareness. It’s all about branding, you know?”I played it cool and said: “Sure, I understand”.That was a lie. Because I didn’t understand at all how those things got us more sales.And now, almost 20 years later, I’ll let you in on a little secret: I was lying to my boss. But he was also lying to me.Because he had no idea what he was talking about either.Fixing Your MarketingWhen we spend money on something we measure the result. Doesn’t matter if we're spending money on equipment, lunch or vendors - we make sure that we get what we pay for, right?When I started my own business I tried to do the same with marketing. Instead of results I got wordsalad. ‘Well, this ad is for brand name recognition’ &nbsp; ‘We’re focused on top of mind awareness in our market’ &nbsp; ‘This campaign is set up to solidify our branding and brand positioning’ This is usually said in a slightly condescending tone designed to make you feel dumb for even asking the question. Here’s the ugly truth:“Most businesses throw away at least half of their marketing budget. Maybe even more than half.”And that just didn’t sit right with mHow I Stopped Throwing Money Away…&nbsp; &nbsp; ...And How You Can Do The SameI decided to get to the bottom of this and figure out the formula for effective marketing.The good news? There was a formula and I figured it out.The bad news? It took years and years of study, puzzling pieces together, testing it and using trial and error to figure out what actually worked.If I had to write out all the elements of the formula we would be sitting here for weeks, so let me give you one of the best shortcuts I found.Some might recognize it as ‘Pearson’s Law’.“What is measured, improves.”Want to immediately and dramatically increase ad results?Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something.And then you monitor that action like a hawk.Now you can measure. Test. Figure out what works and what doesn’t. One of the first things I do when I start working with a client is implement this simple rule:“Every ad we run needs to be measurable, no exceptions."No more jargon. No more vague marketing gobbledygook. Measurable, tangible, solid results.There’s plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business, get in touch with us today.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.

One Simple Step To Easily Write High Performing Ads For Your Business Foto van schrijver: Arno Wingen

<h2>Get More Sales By Improving Your Writing (part 3 - Stop Waffling Around) </h2>You know what really kills sales?Being boooooooooooring.And the most boring thing in the world is something called “waffling”.You might not know the term but once I show you some examples you’ll start seeing it everywhere.How To Recognise And Ruthlessly Kill Your Waffling&nbsp;Take a look at this sentence:“The meeting will be held at five and what will be discussed is ‘the sorry state of business writing."Or this one:I’m reaching out to you because we've been in the process of developing a new marketing system geared towards the generation of leads for home service businesses.“Or this one:"I know you’re probably busy and I don’t want to take too much of your time since your schedule is probably packed.”You know what they have in common?They’re WAFFLING. There’s so much passive, weak, neutered language there. You’re supposed to cut through all the clutter and noise. Trying to cut through the noise with waffling language is like trying to cut down a tree with a floppy spaghetti strand. Won’t work.We need a chainsaw.&nbsp;Cutting Through The Clutter With Active LanguageAlright, let’s fix these dreadful sentences. “The meeting will be held at five and what will be discussed is ‘the sorry state of business writing.”Boring wet noodle of a sentence.Here’s an active version. “The meeting’s at five. Subject: ‘the sorry state of business writing’.See how that’s much more to the point?Next one: “I’m reaching out to you because we've been in the process of developing a new marketing system geared towards the generation of leads for home service businesses.“Yawn. Let’s fix this.“Reaching out because we generate leads for home service businesses. Would that be of interest to you?“To the point. Concise. Compendious.Last one:“I know you’re probably busy and I don’t want to take too much of your time since your schedule is probably packed.”Ok. This is easy. Look:“.”That’s it. The entire sentence doesn’t do anything! Why are we telling someone that he’s busy and we want to keep it brief? Just by writing these words we’re wasting time. Which is the last thing you want to do, right. The Death Of WafflingLet’s stop using passive language. Let’s stop being so careful, so timid, using castrated language.Write like you’re breaking down doors, kicking down fences, storming the barricades.Take charge in your language and see your sales and results soar.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

Get More Sales By Improving Your Writing (part 3 - Stop Waffling Around)

<h2>Why Are Your ADs Doing Bad?</h2>Most marketing advice really really sucks.I studied marketing for years in school. Then I started my own business. Tried to implement what I learned in school.It was an unmitigated disaster.Didn't get clients. Hardly got anyone to even look at the ads.The ad salesman told me: "yeah, you should run it very often. Veeeeeerrrrrrryyyyy often"Made sense. The guy got paid every time the ad ran. I'd say the same thing.Took me a while to figure out that in university they taught me the strategy that companies like Coca Cola use right now.Just blast your ad and hope for the best.Only issue is that Coca Cola has a 600 million dollar ad budget. And mine was like 600 dollars.If you water a strategy down by a factor of one million it doesn't tend to do as well.Also, Coca Cola has 10,000 people in their marketing department. I had one. Which was me. And I also had to do everything else!So I started to look into the question of: 'how do big companies get so big?'. You don't go from zero to 600 million budget without doing something right... right?After a whole lot of research I figured out that they all roughly use the same formula.They don't start out running mass media 'brand awareness' ads. They start out hammering home a USP and using mostly direct response ads.Coca Cola started out using coupons, forcing distribution and selling a whole lot of sugar water as a result.Turns out that big dumb companies start out as small smart companies. Then they hit critical mass, the board of directors takes over, HR comes on, middle management entrenches itself, there's unlimited budget and the stupidness begins.Now - if you're reading this and you have a $600 million budget - that's awesome. Congratulations, I salute you. Just run any ad, it'll be fine. Wave to me when you fly over Amsterdam in your private jet.If you're not at that level yet, you probably want to make sure your ads have some ROI. We can help you to understand how to actullay get the ROI.&nbsp;You can book a free consultation down there.&nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

Why Are Your ADs Doing Bad?

<h2>Get More Sales By Improving Your Writing (part 2 - The Undefeated BAR test) </h2>Alright, now your content looks the part. It’s time we make it actually easy to breeze through for a reader. Once we’ve lured them in it’s our job to keep them reading whatever we wrote.So how do we do that? The same way you’d do it in a bar.Use The BAR Test To Fix Your Writing“As a business owner your job is to solve problems. Someone having electrical issues? It’s a good thing you're a certified electrician with your own business to solve that customer's problem. This is the basic principle of running your own business most business owners already know, but what happens when no one knows you even exist? How are we supposed to solve problems if Larry from across the street doesn’t even know who you are as a business? We Market, but we market in a very specific and strategic way that actually allows us to attract clients and make sales.”If you make it through all that without your eyes glazing over or thinking that your friend was taken over by AI… you’re a braver man than I am. That is actual text from an actual article I saw recently. It doesn’t pass the BAR test.“Ok, What Actually Is This Mythical BAR Test?”The BAR Test is undefeated and undisputed. It has worked for centuries and will work for centuries more. Even if there are no more bars in the future this test will still work. As long as humans walk the Earth you’ll be able to use this to drastically improve copy.Here’s how you use it:You look at a piece of text (we call this ‘copy’ in the biz) and you ask yourself: ‘would I say this to an actual human being in conversation?’It’s super simple and it works every single time.Look at this sentence:As a business owner your job is to solve problems. This is the basic principle of running your own business most business owners already know, but what happens when no one knows you even exist?In a real conversation, that would sound something like:Most business owners already know they solve problems for a living. But that’s hard to do if people don’t even know you exist, right?See how that makes more sense? And how it’s much easier to read?The first sentence sounds like an alien pretending to be a human. The second sentence sounds like an actual human.Here’s The Quickest And Easiest Way To Fix Your Writing:Here’s a trick that works every time.It’s going to sound simple and almost childish… but if you give this a try I promise you that you’ll be hooked.Read your copy out loud.See if it flows. Where do you stumble? Where does it sound weird? Would you actually say this to a human? Pretend you’re talking to a friend. Here’s another example that I read recently:But, most of the people running businesses nowadays barely even think about what problem their product is even solving, let alone whether or not their most likely buyer is male or female, what their age range is, what their interests are, or even what haircut they haveThis is a 47 word sentence. If you read this sentence out loud you’ll probably notice it’s a run-on sentence. It needs a period in there somewhere. Because in real life we rarely talk in 47 word sentences.Conversation has a flow. Some sentences are long, others are short. Like this one. Only three words.Get into this habit. It’s going to change your writing for the better. I guarantee it. Apply this advice to your content and see how much more response you get to whatever you write.&nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

Get More Sales By Improving Your Writing (part 2 - The Undefeated BAR test)

<h2>How To Write An Ad That Gets You New Clients (Part 1) </h2>Here’s something I discovered after being in marketing for almost 20 years. Most ads absolutely suck at getting clients.Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable.But if they don’t get clients… who cares?In this article I’ll show you how to write an ad that gets clients, gets leads, sells product.Let’s get into it:What NOT To Do When Writing AdsLet’s start off with a basic principle.If I wanted to get you to buy something, could be anything, would I:&nbsp; - Dress up like a clown so I can get you to laugh first? - Bring a cute animal like a puppy or a kitten to aid in the sale? - Play loud blaring music and use epic visual effects and cinematography? - Be extremely vague and unambiguous about what I’m trying to get you to buy?If you’ve answered NO to all of the above we’re off to a great start.Because that’s exactly what you wouldn’t do to get someone to buy something.The First Step To Take To Write A Winning AdvertisementSo what do we do instead?We think of our ad as a salesman. Or saleswoman. Whatever floats your boat. But I’m going to use salesman in my example.Let’s say we spot a good prospect for your product or service and we decide to send a salesman over… what would you want him to say?What would he ask? What arguments would he use to get the prospect to take action?Let’s try this with an example and say that we’re selling chiropractic care. First thing we do is ask a simple question: ‘Who is a good prospect for this?’.Let’s say we decide that ‘someone with back pain’ is a good prospect.Now we send out our hypothetical salesman to this hypothetical prospect. What does he say?How about……&lt;drumroll&gt;... “Hi, does your back hurt?”Beating The Blank Page Problem When You’re Writing Winning AdsWhen you start writing anything it’s always daunting to be faced with that blank page. A white sheet of paper staring you right in the face, challenging you to fill it with something useful.That’s why we’re keeping things simple. We just start by asking them if they are a good prospect for our service. Here’s some examples:“Are you a business owner and would you like to attract more clients?” &nbsp; “Does your back hurt?” &nbsp; “Are you looking to lose some weight in the next few weeks?” &nbsp; “Would you like to improve your golfswing?” &nbsp; “Would you like to easily and effortlessly attract women?”We start off simple because simple works. It goes to the heart of the matter. Which is what we’re trying to do. You’re trying to cut through the clutter and beat out the noise of all the other advertisers. So we take a straight line approach. Straight for the jugular. This is a great start for your winning ad. In part 2 we’re going to build on this and flesh out our ad.&nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

How To Write An Ad That Gets You New Clients (Part 1)

<h2>Using Retargeting To Get More Clients And Close More Sales </h2>Ever had the experience where some product just keeps chasing you?&nbsp; You check out a certain type of lawnmower or powerdrill and before you know it your Internet feed gets haunted for a full week, showing you the same ads everywhere you go.It’s called ‘retargeting’ and it’s a shame that it’s used in such a sloppy way. Because not only is there a way to make this work, if you use it right it will give you some of the best return on investment on your marketing dollars. Let me show you how to use this idea in a way that is not stalkerish or annoying:This Slightly Fancy Term Will Make You MoneyUnless you sell something like a chocolate bar or chewing gum, your clients don’t just randomly buy from you. There’s always a lead up time. A period where your prospects weigh their options.A fancy term for this is a ‘customer journey’. (I always thought that was a bit pretentious, but let’s just roll with it for now).Why You Should Care About This ‘Customer Journey’ StuffHere’s the rough process for almost every product or service: &nbsp; - Prospect becomes aware of problem or need. - Prospect decides to do something about it. - Prospect looks up possible options and solutions. - Prospects picks an option and checks out different suppliers - Prospects buys from a supplier.Pretty straightforward, right? So why would we even care about this stuff?Because the sooner you can get in front of a prospect… the higher the chances of converting them into a customer and the less it costs you to make a sale. It’s win-win-win.Think about it.If you find them at stage 5 it mostly means they’re just price shopping. You’re entering the race late. Ideally you want to get to them in stage 3. They start looking for solutions and BOOM, there you are.The good news? If you’re doing marketing right and following the advice in this blog, there’s already a good chance thay they’re finding you in stage 3.The bad news? The average attention span of a prospect is horrendous and the chances of them remembering you later on after they click away are dreadful. So let’s fix that. Solving The Attention Span ProblemIf someone is thinking about buying your product or service and you’d be the only supplier that was able to talk to them any time they had any questions about it… you’d probably be able to turn them into a customer. Retargeting lets you do almost exactly that. Especially if you use it strategically.Instead of showing people the same picture and the same ad over and over and over again we’re going to do something else. Instead, we’re going to show them new information and content they haven’t seen before. Maybe we record three, four, five videos, each highlighting something crucial that your future client needs to know. Useful info that actually helps them.And then we retarget the people that saw our ads before, showing them new information, helping them out long before money changes hands.Exploiting The Reciprocity Reflex (in a good way)If someone helps you out without asking you something in return… what’s your first reaction? For most people two things pop up.Why is this person helping me? What is he trying to get? Makes total sense. But once you ascertain that he’s not about to ask you for something in return, something else kicks in. This person did me a favor. I now ‘owe him’.Doesn’t mean he can call you and ask you to bail him out of jail. Doesn’t mean you’re gonna schlepp around moving boxes with him when he changes homes. But there is something in your mind that says: ‘this person did something for us. If we get a chance to help we should return the favor’.Reciprocity is built in to our psyche. And we can use it (in a good way) when we do our marketing.The trick is to help people by actually helping them.Wild. I know. But it works. And it makes selling so much easier. Get this right and you won’t have to “hard close” anyone. By the time they talk to you they already think highly of you! Because you were there for them when they needed you most.We’ll talk about this principle more in the future. For now, try and experiment with retargeting and see how it works out for you. Think about how you could implement this in your business.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.&nbsp;<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

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One Simple Step To Easily Write High Performing Ads For Y...

Get More Sales By Improving Your Writing (part 3 - Stop W...

Why Are Your ADs Doing Bad?

Get More Sales By Improving Your Writing (part 2 - The Un...

How To Write An Ad That Gets You New Clients (Part 1)

Using Retargeting To Get More Clients And Close More Sales