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<h2>Using Retargeting To Get More Clients And Close More Sales </h2>Ever had the experience where some product just keeps chasing you?You check out a certain type of lawnmower or powerdrill and before you know it your Internet feed gets haunted for a full week, showing you the same ads everywhere you go.It’s called ‘retargeting’ and it’s a shame that it’s used in such a sloppy way. Because not only is there a way to make this work, if you use it right it will give you some of the best return on investment on your marketing dollars. Let me show you how to use this idea in a way that is not stalkerish or annoying:This Slightly Fancy Term Will Make You MoneyUnless you sell something like a chocolate bar or chewing gum, your clients don’t just randomly buy from you. There’s always a lead up time. A period where your prospects weigh their options.A fancy term for this is a ‘customer journey’. (I always thought that was a bit pretentious, but let’s just roll with it for now).Why You Should Care About This ‘Customer Journey’ StuffHere’s the rough process for almost every product or service:- Prospect becomes aware of problem or need. - Prospect decides to do something about it. - Prospect looks up possible options and solutions. - Prospects picks an option and checks out different suppliers - Prospects buys from a supplier.Pretty straightforward, right? So why would we even care about this stuff?Because the sooner you can get in front of a prospect… the higher the chances of converting them into a customer and the less it costs you to make a sale. It’s win-win-win.Think about it.If you find them at stage 5 it mostly means they’re just price shopping. You’re entering the race late. Ideally you want to get to them in stage 3. They start looking for solutions and BOOM, there you are.The good news? If you’re doing marketing right and following the advice in this blog, there’s already a good chance thay they’re finding you in stage 3.The bad news?&nbsp;The average attention span of a prospect is horrendous and the chances of them remembering you later on after they click away are dreadful.So let’s fix that.Solving The Attention Span ProblemIf someone is thinking about buying your product or service and you’d be the only supplier that was able to talk to them any time they had any questions about it… you’d probably be able to turn them into a customer. Retargeting lets you do almost exactly that. Especially if you use it strategically.Instead of showing people the same picture and the same ad over and over and over again we’re going to do something else. Instead, we’re going to show them new information and content they haven’t seen before. Maybe we record three, four, five videos, each highlighting something crucial that your future client needs to know. Useful info that actually helps them.And then we retarget the people that saw our ads before, showing them new information, helping them out long before money changes hands.Exploiting The Reciprocity Reflex (in a good way)If someone helps you out without asking you something in return… what’s your first reaction? For most people two things pop up:Why is this person helping me? What is he trying to get? Makes total sense. But once you ascertain that he’s not about to ask you for something in return, something else kicks in. This person did me a favor. I now ‘owe him’.Doesn’t mean he can call you and ask you to bail him out of jail. Doesn’t mean you’re gonna schlepp around moving boxes with him when he changes homes. But there is something in your mind that says: ‘this person did something for us. If we get a chance to help we should return the favor’.Reciprocity is built in to our psyche. And we can use it (in a good way) when we do our marketing.The trick is to help people by actually helping them.Wild. I know. But it works. And it makes selling so much easier.&nbsp; Get this right and you won’t have to “hard close” anyone. By the time they talk to you they already think highly of you! Because you were there for them when they needed you most.We’ll talk about this principle more in the future. For now, try and experiment with retargeting and see how it works out for you. Think about how you could implement this in your business.Talk soon,AleksaP.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

Using Retargeting To Get More Clients And Close More Sales

<h2>Do You Make This Mistake In Marketing? </h2>Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending over $1000/day using Google AdWords and the ROAS was +/- 5.Meaning: for every $1 that was put in we were making $5 back!That’s so good it should be illegal. I was very pleased with myself. Like Icarus, I was flying high, enjoying my greatness, basking in the glow of my achievements. And like Icarus… I was about to be humbled badly. The Worst Business Mistake One day I log in and I notice my Google account is blocked and the ads are paused. I assumed there had been a mistake. Some hiccup somewhere. Went for lunch, didn’t stress about it too much.Few hours go by and it’s still blocked. So I get in touch with customer service.Turns out it’s impossible to talk to a human being. Even if you spend $30,000/month you’re still considered to be a small fish. So I send in ticket after ticket. Three days go by and I finally get an answer. Turns out my ad account got blocked because someone somewhere thought that the ads were ‘possible misleading’.Keep in mind, these are regular real estate ads. There’s nothing particularly weird or offputting about them. So I get embroiled into a ton of discussions and in the meantime there are ZERO leads coming in.Why?Because I got dependant on ONE source of leads. And that’s the dumbest possible thing you can ever do.The Worst Number In BusinessAt first I blamed Google and Big Tech and a whole lot of other things.Then it hit me.This was ALL MY FAULT.I failed miserably because I got too dependent on ONE source. One is the worst number in business. One key staff person. One source of leads. One big client.And what happens when you’re ONE is taken away? You’re dead in the water.And that’s the nasty thing about business. Everything that CAN go wrong eventually DOES go wrong.So I set out to fix this issue and vowed to never get in that position ever again.Making Your Marketing Hard To KillI make it a point to spot the “ones” in my business. Because every ‘one’ is an attack vector. A vulnerability waiting to be exploited. Ticking time bombs. You get the picture.And it’s even worse if you ignore a specific ‘one’ because you’ve convinced yourself that “this one is different”.Narrator voice: “this one wasn’t different.”When it comes to marketing this means we’re always looking to get an ad to work… and then we branch it out across many different platforms.Meta ads working? Awesome. Let’s look at Youtube.&nbsp; &nbsp; And Google.&nbsp; And offline.&nbsp; And direct mail.&nbsp; And cold email.&nbsp; And autoresponder marketing.&nbsp; And affiliate marketing.&nbsp; And referral marketing.&nbsp; And anything else we can think of.This is the only dependable way to become ‘Hard to Kill’ or ‘Hard to Cancel’. Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

Do You Make This Mistake In Marketing?

<h2>Achieving Top Of Mind Awareness In Your Market </h2>Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind?You’ve answered these in your mind. Which is the entire premise of Top of Mind Awareness. Think of a subject and something is at the top of the pile.Ideally every potential customer in your area thinks of you when they think of the product or service you sell and/or the problem you solve. So let’s talk about how to make that happen:Introducing A CTA To Crush The CompetitionOnce upon a time I worked in real estate, Had my own firm, did pretty well. In fact, I did so well that I was invited to participate in a contest to determine who was the best real estate agent in my country! It was a big event and I was supposed to do a pitch in front of a live audience of about 500 peers. The pitch and the subject would determine who would be the grand prize winner.Spoiler alert: I absolutely nailed that speech, won the contest, demolished the competition.How?By introducing the concept of a CTA.CTA stands for Call To Action. And it’s the best way -by far- to build that coveted top of mind awareness. &nbsp; How To Set Up A Funnel To Catch ClientsLet’s say you run a service business. Could be accounting, could be real estate, could be a law firm or any other service business.How would you get the word out about your business?Maybe you’d run ads? Maybe you’d put up a sign. Maybe you’d tell friends and family about the fact you started a business.Maybe you’d do all of the above. That’d be a great start.Now add a CTA to that and everything gets supercharged.Something like: ‘download your free guide to do X’ or ‘put your email here and we’ll send you the best way to do Y’ or ‘text us today and we’ll tell you exactly how to do Z’. Something that gives them a reason to respond. A reason to raise their hand and say: “Yes, please get in touch with me”.How To Instantly Upgrade The Advertising For Your Small Business:Adding a CTA makes everything better. It allows you to attract both customers that are ready to buy now AND customers that are still thinking about it. You build a list, a herd of people interested in whatever you’re selling. You’re building marketing equity for both today AND tomorrow.So let’s start adding CTAs to your marketing. It’s easy, doesn’t cost anything and it can change EVERYTHING for you.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

Achieving Top Of Mind Awareness In Your Market

<h2>How To Write Ads, Reports, Blogposts and Scripts That SELL </h2>The Pareto Principle states that 20% of content online gets 80% of the views.That’s what they taught me in business school. And it’s dead wrong.It’s more like 5% of content gets 95% of views.You know why?Because most content is BOOOOOOOOOOORING.Repetitive. Cliche. Dry as your tongue when you wake up with an epic hangover.So here’s what you do to get your content into that epic 5% instead of being in the forgotten 95%.The secret to creating content that SELLS (without being annoying and sleazy and salesy)First step is simple. We need to stop writing like a wet noodle. Inject some dynamite in our copy. Best way to do it? Write like you're having a conversation with a good friend. Keep it casual, keep it real. Like I'm doing right here. Write like you’re sitting at a bar, shooting the breeze, talking to another human being. That means a lot of short punchy sentences. Every once in a while a sentence can go on for longer, like this one, but most will be pithy and quick and to the point.Break up those endless Tolkien sized paragraphs. Ain’t nobody got time fo dat! We need to make it EASY to read, easy to skim through.Using Razor Sharp Hooks That Grab Your Reader And Don’t Let GoThere’s no two ways about it, you’ve got to hook your reader AND keep him in that position.Make it impossible to put your stuff down. Get him to read that first sentence and then the next… and the next… and the next… until he gets to the end, gasping for air.So let’s not do any of this "We’re really good at what we do and the competition is bad and we’ve been in business for 20 years and we really care about you as a customer.”That stuff is weaker than a vegan bodybuilder. It’s what your competitors are saying. It’s predictable. But worst of all?It’s boring. And boring doesn’t pay the bills in contentland. When people first land on your article they’re not ready to commit yet. They're just browsing the menu, seeing if anything catches their eye. It’s up to you to use your headlines and subheads and paragraphs to SELL them on the idea of sticking around and reading more.Again, it’s the exact thing I'm doing here. Subheads that reveal parts of the story and that hit the key points. But here's the real secret sauce: You Need To Make It All About THEM.The reader. Make THEM the star of the show.Not trying to hurt your feelings but nobody gives a rat's behind about us. Everyone cares about themselves. Only when they believe and understand that you’re trying to actually help them are they ready to hear your story. So keep it laser focused on how reading your stuff will help THEM out.Skip The Bullshit While WritingLast thing I want to cover.Don't dance around their skepticism and objections like some blue haired first year college student afraid to offend anyone by not including every single pronoun on the planet in his social media bio.Address possible objections and issues head on. Remember this quote by the OG of advertising:“The consumer is not a moron. She’s your wife.” &nbsp; David OgilvyCall out what they're probably thinking and then defuse it with logic, empathy and cold hard facts. Just be real with people.I wanted to talk about Call to Actions as well but that really deserves it’s own article. So we’ll cover that in a future installment.For now - let’s get to WORK!Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

How To Write Ads, Reports, Blogposts and Scripts That SELL

<h2>Three Letters That Will Magically Get You More Clients</h2>Crafting an RSO - part 2 The number 1 thing you can do to make marketing for your business to pay off is: craft an RSO. A Rock Solid Offer.Here’s how:The Deadliest Mistake When Crafting An OfferLet’s say we run a marketing agency and we need to come up with a good offer to attract clients.Most business owners will come up with something like:‘Call us today for excellent customer service and competitive pricing’or‘We’ve been in business for 15 years and we’re experts in our field’or‘We can handle your ads for you and we have done this for 100+ other customers’Look around you and you’ll see this type of marketing EVERYWHERE.Here’s the major problem with it:It’s B-O-R-I-N-G.Generic. Doesn’t stand out. Doesn’t get your prospect’s blood running hot. Doesn’t even register when your ideal client scans headlines.How do I know?Because the competition can say the exact same thing. The First Element Of Your RSOWhen I tell people that ‘being boring’ is a big marketing problem they usually start thinking about ways to make their stuff outrageous.Lasershows, blinking lights, airhorn noises, confetti, maybe also throw a flamethrower in there for good measure.That’s not what I mean. Oil changes are very boring to me. But if my car is telling me that it’s almost time to get my oil changed? All of a sudden it shoots to the top of my list of things that are interesting.I start looking for oil changes and what do I see?‘Changing your oil is important and good for the engine’ &nbsp; ‘$150 oilchange. Book here’ &nbsp; ‘Protect your engine, change your oil today’All of that stuff doesn’t cut it. Because it doesn’t step in to MY world. The world of your customer.And you know what my main question is about this oilchange thing?“How long is this going to take?”. So if you want to make it interesting for me you come up with something like:‘Book your 15 minute oil change online. Fixed in no-time flat’That’s a great start for an offer. It’s not an RSO yet, but at least we’re making progress.You don’t fix ‘the boring problem’ by being outrageous.You fix ‘the boring problem’ by thinking about your customer, stepping into his world, entering the conversation going on in his mind.That’s only one element though. A great RSO usually has three, so we still have two more to go. We’ll talk about those in the next article in this series.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>

Three Letters That Will Magically Get You More Clients

<h2>Mass Marketing Doesn’t Work. Do This Instead:</h2>Quick question: who’s your ideal customer?A lot of business owners answer that question with a variation of:'Anyone with a pulse and the money to pay me’.Two problems with that:It doesn’t narrow things down a lot. &nbsp; It only works if you have an unlimited marketing budget. If we’re trying to reach everyone that fits that description then a couple hundred million dollars are a nice start for our marketing campaign.But what if you’re working with a marketing budget that’s less than the GDP of a small African country?&nbsp; Well, this article is for you!Why Carpet Bomb Marketing Doesn’t WorkWe all grew up looking at mass marketing. Coca Cola, McDonalds, Apple. These companies are so omnipresent that it’s almost hard to imagine a world without them.Then we start our company. And we realize that we lack the means of marketing like Coca Cola. We simply don’t have the budget to saturate the market with our message.Carpet bombing your slogan or your logo doesn’t work unless you’re a billion dollar business. It’s also not the way that any of these big brands started out. In fact, I’d bet good money that every big brand you know started by using the same mechanism.They crafted an RSO. A Rock Solid Offer. An offer that directly spoke to their ideal clients. The people they identified as perfect customers for their product or service.Effective marketing hinges on that concept and that concept alone. Are you able to get your RSO in front of the right people? Dynamite Marketing With Your RSOI saw a documentary recently about a thing called ‘blast fishing’ or ‘dynamite fishing’. Some people (I believe it was in Tanzania) figured out that fishing was a whole lot easier if you just chucked a stick of dynamite into the water. Dynamite goes off, fish get killed or dazed by the blast, you just scoop them up. No need for fishing lines or bait or any of that stuff. That’s what an RSO will do for you in your market. Not only will your ideal clients be magnetically attracted to your message, if your offer is solid you’ll also attract the people that are thinking about it, playing with the idea, considering it. So you’ll scoop up ALL the fish.So how do you put together an RSO? Let’s talk about that in the next post.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-02">Book a Call Here.</a>