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<h2>Get More Sales By Improving Your Writing (part 2 - The Undefeated BAR test)</h2> In the last article we made sure that your content doesn’t scare off your ideal prospect. Alright, now your content looks the part. It’s time we make it actually easy to breeze through for a reader. Once we’ve lured them in it’s our job to keep them reading whatever we wrote. So how do we do that? &nbsp;The same way you’d do it in a bar. Use The BAR Test To Fix Your Writing 'As a business owner your job is to solve problems.'Someone having electrical issues? It’s a good thing you're a certified electrician with your own business to solve that customer's problem. This is the basic principle of running your own business most business owners already know, but what happens when no one knows you even exist? How are we supposed to solve problems if Larry from across the street doesn’t even know who you are as a business? We Market, but we market in a very specific and strategic way that actually allows us to attract clients and make sales.If you make it through all that without your eyes glazing over or thinking that your friend was taken over by AI… you’re a braver man than I am. &nbsp;That is actual text from an actual article I saw recently. &nbsp;It doesn’t pass the BAR test. 'Ok, What Actually Is This Mythical BAR Test?'The BAR Test is undefeated and undisputed. It has worked for centuries and will work for centuries more. Even if there are no more bars in the future this test will still work. As long as humans walk the Earth you’ll be able to use this to drastically improve copy. Here’s how you use it: You look at a piece of text (we call this ‘copy’ in the biz) and you ask yourself: ‘would I say this to an actual human being in conversation?’ It’s super simple and it works every single time. Look at this sentence: As a business owner your job is to solve problems. This is the basic principle of running your own business most business owners already know, but what happens when no one knows you even exist? In a real conversation, that would sound something like: Most business owners already know they solve problems for a living. But that’s hard to do if people don’t even know you exist, right? See how that makes more sense? And how it’s much easier to read? The first sentence sounds like an alien pretending to be a human. The second sentence sounds like an actual human. Here’s The Quickest And Easiest Way To Fix Your Writing: Here’s a trick that works every time. It’s going to sound simple and almost childish… but if you give this a try I promise you that you’ll be hooked. Read your copy out loud. See if it flows. Where do you stumble? Where does it sound weird? Would you actually say this to a human? &nbsp;Pretend you’re talking to a friend. Here’s another example that I read recently: But, most of the people running businesses nowadays barely even think about what problem their product is even solving, let alone whether or not their most likely buyer is male or female, what their age range is, what their interests are, or even what haircut they have. - This is a 47 word sentence. If you read this sentence out loud you’ll probably notice it’s a run-on sentence. It needs a period in there somewhere. Because in real life we rarely talk in 47 word sentences. Conversation has a flow. Some sentences are long, others are short. &nbsp;Like this one. Only three words. Get into this habit. It’s going to change your writing for the better. I guarantee it. &nbsp;Apply this advice to your content and see how much more response you get to whatever you write.&nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

Get More Sales By Improving Your Writing (part 2 - The Undefeated BAR test)

<h2>Get More Sales By Improving Your Writing ⠀ </h2>Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and beat any and all competition. ⠀ Being a good writer borders on being a superpower. ⠀ There’s just one problem. ⠀ Most writing is absolutely awful. It’s boring. Stilted. Rambling. Sleep inducing. ⠀ And it doesn’t matter where you live either because this is not a local thing. Every country and every language has the same issue! ⠀ Why? There are plenty of reasons. School has failed us. Writing isn’t speaking. And most people have never picked up on the tricks you can use to breathe life into whatever you’re writing. ⠀ But the ‘why’ doesn’t really matter. What matters is the ‘how’. Specifically… ⠀ How To Fix Bad Writing For Once And For All ⠀ In this series of articles I’m going to give you the tips and tricks I use to write articles, videoscripts, blog posts, tweets and much more. Best of all? We’re doing this in a non-boring way. ⠀ I don’t care about the subject of a sentence or an ‘intransitive verb’ or a ‘demonstrative pronoun’. We’re going to leave all that to the English teachers. ⠀ What we’re going to talk about is how to write words that sell. ⠀ Let’s get into it: ⠀ The Quickest Way To Get People To Read Your Stuff ⠀ The first step is always to seduce someone into reading whatever you wrote. ⠀ Consider that you could write the world’s best article or make the most compelling argument… and it wouldn’t matter if they clicked off before you got the point. ⠀ Imagine a newspaper. Lots of lines formatted very close together. Dense. You look at that page and your brain says: ‘pfffffffff, are we going to have to wade through all that?’ ⠀ Now look at the article you’re reading right now. ⠀ Looks a lot more digestible compared to a newspaper, doesn’t it. ⠀ That’s because I make it easy for you to get into. Short paragraphs. Easy to understand sentences. No heavy jargon or endless run-on sentences. ⠀ Short Form Versus Long Form Content ⠀ So does that mean you should make everything easy? Chop it up like babyfood? Talk like you’re speaking to a toddler on Adderal. ⠀ Nope. ⠀ But you do need to be mindful of how you format your stuff. Doesn’t matter if it’s video, audio, text. ⠀ Any type of content you make needs to hook the reader and keep them going. ⠀ That’s just the start though. Much more is coming.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

Get More Sales By Improving Your Writing

<h2>Why You Should Always Be Thinking About New Ads ⠀</h2>“Heyyyyyy, what’s new with you!?” ⠀Pretty common way to greet someone when you haven’t seen them for a while. ⠀ Notice that we don’t ask: ⠀ “Hey, what’s old?” ⠀ or ⠀ “Hey, tell me what I already know”. ⠀ We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on our laurels. Why Ad Fatigue Is The REAL Pandemic ⠀Social media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never been easier to get in front of the perfect prospect for our business. ⠀ But… ⠀ …Buuuuuuuuuuuuuuuuuuutt… ⠀ …there are downsides. ⠀ First and foremost - attention span. We all know the TikTok brain phenomenon that’s going on in real time. Kids unable to watch movies, concentrate on homework, or even watch a video that’s more than 90 seconds.⠀All of our clients have reduced attention span. Not because they want to. Because they NEED to.How else are you going to deal with ads machine gun firing at you 24/7/365? It’s impossible! ⠀ So how do we fix this? ⠀ Don’t worry, I won’t ask you to do any TikTok dancing. ⠀ There’s a better way. ⠀ How To Keep Your Prospect Intrigued The solution to TikTok brain and shortened attention span is not to just turn all of your content and information into easily digestible catfood chunks of 60 seconds or less. ⠀ The solution is to offer your prospect a LOT of different content. ⠀ Don’t give them 1 video. Give them 10.Don’t give them 1 article. Give them 100. Don’t give them 1 tweet. Give them 1000.If a prospect is really interested in your stuff they’ll do their own research. But there has to be some sort of depth to it. ⠀ They’ll go through your materials. They’ll steel themselves and make it through your content. ⠀ But it’s up to you to give them a buffet of options. Not just 1 dish. ⠀ So if you’re running 1 ad now? It’s time to do at least 3 different ones. ⠀ If you have 1 video for them to see in your retargeting campaign? It’s time to do 5-10 other ones. ⠀ Now go out there and be fruitful. With your content, obviously. Or be fruitful another way as well. It’s all good, I’m sure you’re a responsible adult.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

Why You Should Always Be Thinking About New Ads

<h2>Achieving Top Of Mind Awareness In Your Market⠀</h2>⠀ Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind? ⠀ You’ve answered these in your mind. Which is the entire premise of Top of Mind Awareness. Think of a subject and something is at the top of the pile. ⠀ Ideally every potential customer in your area thinks of you when they think of the product or service you sell and/or the problem you solve. So let’s talk about how to make that happen: Introducing A CTA To Crush The Competition Once upon a time I worked in real estate, Had my own firm, did pretty well. In fact, I did so well that I was invited to participate in a contest to determine who was the best real estate agent in my country! ⠀ It was a big event and I was supposed to do a pitch in front of a live audience of about 500 peers. The pitch and the subject would determine who would be the grand prize winner. ⠀ Spoiler alert: I absolutely nailed that speech, won the contest, demolished the competition. ⠀ How? ⠀ By introducing the concept of a CTA. ⠀ CTA stands for Call To Action. And it’s the best way -by far- to build that coveted top of mind awareness.How To Set Up A Funnel To Catch Clients ⠀ Let’s say you run a service business. Could be accounting, could be real estate, could be a law firm or any other service business. ⠀ How would you get the word out about your business? ⠀ Maybe you’d run ads? Maybe you’d put up a sign. Maybe you’d tell friends and family about the fact you started a business. ⠀ Maybe you’d do all of the above. That’d be a great start. ⠀ Now add a CTA to that and everything gets supercharged. ⠀ Something like: ‘download your free guide to do X’ or ‘put your email here and we’ll send you the best way to do Y’ or ‘text us today and we’ll tell you exactly how to do Z’. ⠀ Something that gives them a reason to respond. A reason to raise their hand and say: “Yes, please get in touch with me”. ⠀ How To Instantly Upgrade The Advertising For Your Small Business: ⠀ Adding a CTA makes everything better. It allows you to attract both customers that are ready to buy now AND customers that are still thinking about it. You build a list, a herd of people interested in whatever you’re selling. You’re building marketing equity for both today AND tomorrow. ⠀ So let’s start adding CTAs to your marketing. It’s easy, doesn’t cost anything and it can change EVERYTHING for you.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

Achieving Top Of Mind Awareness In Your Market

<h2>Do You Make This Mistake In Marketing?</h2> Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business.&nbsp;It was doing very well.&nbsp;We were spending over $1000/day using Google AdWords and the ROAS was +/- 5.Meaning: for every $1 that was put in we were making $5 back! ⠀ That’s so good it should be illegal. ⠀ I was very pleased with myself.&nbsp;Like Icarus, I was flying high, enjoying my greatness, basking in the glow of my achievements. ⠀ And like Icarus… I was about to be humbled badly.<h3>The Worst Business Mistake ⠀</h3>One day I log in and I notice my Google account is blocked and the ads are paused.&nbsp;I assumed there had been a mistake.&nbsp;Some hiccup somewhere.&nbsp;Went for lunch, and didn’t stress about it too much. ⠀ A few hours go by and it’s still blocked.&nbsp;So I get in touch with customer service. ⠀ Turns out it’s impossible to talk to a human being.&nbsp;Even if you spend $30,000/month you’re still considered to be a small fish.&nbsp;So I send in ticket after ticket. ⠀ Three days go by and I finally get an answer.&nbsp;Turns out my ad account got blocked because someone somewhere thought that the ads were ‘possibly misleading’. ⠀ Keep in mind, these are regular real estate ads.&nbsp;There’s nothing particularly weird or offputting about them.&nbsp;So I get embroiled in a ton of discussions and in the meantime there are ZERO leads coming in. ⠀ Why? ⠀ Because I got dependent on ONE source of leads.&nbsp;And that’s the dumbest possible thing you can ever do. ⠀ The Worst Number In Business ⠀ At first, I blamed Google and Big Tech and a whole lot of other things. ⠀ Then it hit me. ⠀ This was ALL MY FAULT. ⠀ I failed miserably because I got too dependent on ONE source. One is the worst number in business. ⠀ One key staff person. One source of leads. One big client. ⠀ And what happens when you’re ONE is taken away?&nbsp;You’re dead in the water. ⠀ And that’s the nasty thing about business.&nbsp;Everything that CAN go wrong eventually DOES go wrong. ⠀ So I set out to fix this issue and vowed to never get in that position ever again. ⠀ Making Your Marketing Hard To Kill ⠀ I make it a point to spot the “ones” in my business.&nbsp;Because every ‘one’ is an attack vector.&nbsp;A vulnerability waiting to be exploited.&nbsp;Ticking time bombs. You get the picture. ⠀ And it’s even worse if you ignore a specific ‘one’ because you’ve convinced yourself that “this one is different”. ⠀ Narrator voice: “this one wasn’t different.” ⠀ When it comes to marketing this means we’re always looking to get an ad to work… and then we branch it out across many different platforms. ⠀ Meta ads working? Awesome. Let’s look at Youtube.And Google. And offline. And direct mail. And cold email. And autoresponder marketing. And affiliate marketing. And referral marketing. And anything else we can think of. ⠀ This is the only dependable way to become ‘Hard to Kill’ or ‘Hard to Cancel’.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

Do You Make This Mistake In Marketing?

<h2>Solving The Attention Span Problem</h2> If someone is thinking about buying your product or service and you’d be the only supplier that was able to talk to them any time they had any questions about it…you’d probably be able to turn them into a customer. Retargeting lets you do almost exactly that.&nbsp; Especially if you use it strategically. Instead of showing people the same picture and the same ad over and over and over again we’re going to do something else. Instead, we’re going to show them new information and content they haven’t seen before.&nbsp; Maybe we record three, four, or five videos, each highlighting something crucial that your future client needs to know. Useful info that actually helps them. And then we retarget the people who saw our ads before, showing them new information, and helping them out long before money changes hands. Exploiting The Reciprocity Reflex (in a good way) If someone helps you out without asking you something in return… what’s your first reaction? For most people, two things pop up. Why is this person helping me? What is he trying to get? Makes total sense. But once you ascertain that he’s not about to ask you for something in return, something else kicks in. This person did me a favor. I now ‘owe him’. Doesn’t mean he can call you and ask you to bail him out of jail. Doesn’t mean you’re gonna schlepp around moving boxes with him when he changes homes. But there is something in your mind that says: ‘This person did something for us. If we get a chance to help we should return the favor’. Reciprocity is built into our psyche. And we can use it (in a good way) when we do our marketing. The trick is to help people by actually helping them. Wild. I know. But it works. And it makes selling so much easier. Get this right and you won’t have to “hard close” anyone.&nbsp; By the time they talk to you, they already think highly of you! Because you were there for them when they needed you most. We’ll talk about this principle more in the future.&nbsp; For now, try and experiment with retargeting and see how it works out for you.&nbsp; Think about how you could implement this in your business. Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

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Get More Sales By Improving Your Writing (part 2 - The Un...

Get More Sales By Improving Your Writing

Why You Should Always Be Thinking About New Ads

Achieving Top Of Mind Awareness In Your Market

Do You Make This Mistake In Marketing?

Solving The Attention Span Problem