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<h2>How I Fixed My Writing and Doubled My Sales (And How You Can Do It Too!)</h2>You know that feeling when you’re reading a book, and you have to read the same sentence five times because it was boring you to death?Yeah... that was my writing. But honestly? I didn't really care --- I figured "Well, my product is great, why wouldn't people buy it??"Boy, I was wrong, DEEPLY wrong... Turns out, my writing was the equivalent of a toddler trying to explain quantum physics to a dog and a disabled duck... It wasn't going well. AT ALL.&nbsp;I Learned This The Hard Way(So You Don’t Have To)My product was perfect. Seriously. I had worked so hard on it, and I figured it was only a matter of time before the sales rolled in. I mean, why wouldn’t they? It was everything they needed!But the sales? Well, let’s just say they weren’t exactly flying in… I stared at my screen in frustration, refreshing the sales page, hoping something would change. It didn’t. The product I was so proud of was being completely ignored. I couldn’t figure it out…I was DESPERATE, and I knew I had to change something, and I had to do it fast.And so I did. I started focusing on how I was saying things, not just what I was selling.I made a few tweaks here and there and I made my writing feel more like a conversation—shorter sentences, a dash of personality, a bit of humour and suddenly…BOOM!—my sales doubled!!!The product didn’t change. The audience didn’t change. The only thing that changed? My words. I started writing in a way that actually connected with people, and it was just like a magic trick. ZIP, ZAP, SOLD!Turns out, even the best product in the world won’t sell if your writing bores people to death.“So, How Can I Actually Write Words&nbsp;That Sell?”First off, &nbsp;you don’t need to be the next Hemingway to get people excited about what you’re offering. Writing isn't about sounding fancy or using big, impressive words......No, no no! It's way simpler than you think. You just need to sound like a human!!!Here’s how:- Write like you’re talking to a friend: No complicated words, no fancy stuff, keep it simple and concise!&nbsp;- Inject personality: People buy from people. Don’t be afraid to show your sense of humor or add a bit of flair. If they like you, they’ll buy from you!- Show them the benefits: No one buys a product just because it’s cool. They buy because it solves a problem or fills a need. So, tell them how your product makes their life easier, happier, or better.These simple shifts in your writing can transform how people respond to your message—and that’s how you turn words into sales.In the next series of articles, I will dive deeper into how you can transform your writing into a sales-generating machine!&nbsp;Stay tuned—I’ve got some good stuff coming your way.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call">Book a Call Here.</a>

How I Fixed My Writing and Doubled My Sales (And How You Can Do It Too!)

<h2>How To Write Ads, Reports, Blogposts and Scripts That SELL </h2>The Pareto Principle states that 20% of content online gets 80% of the views. ⠀ That’s what they taught me in business school. And it’s dead wrong. ⠀ It’s more like 5% of content gets 95% of views. ⠀ You know why? ⠀ Because most content is BOOOOOOOOOOORING. ⠀ Repetitive. Cliche. Dry as your tongue when you wake up with an epic hangover. ⠀ So here’s what you do to get your content into that epic 5% instead of being in the forgotten 95%. ⠀ The secret to creating content that SELLS (without being annoying and sleazy and salesy) ⠀ First step is simple. We need to stop writing like a wet noodle. Inject some dynamite in our copy. ⠀ Best way to do it? ⠀ Write like you're having a conversation with a good friend. Keep it casual, keep it real. Like I'm doing right here. ⠀ Write like you’re sitting at a bar, shooting the breeze, talking to another human being. ⠀ That means a lot of short punchy sentences. Every once in a while a sentence can go on for longer, like this one, but most will be pithy and quick and to the point. ⠀ Break up those endless Tolkien sized paragraphs. Ain’t nobody got time fo dat! ⠀ We need to make it EASY to read, easy to skim through. ⠀ Using Razor Sharp Hooks That Grab Your Reader And Don’t Let Go ⠀ There’s no two ways about it, you’ve got to hook your reader AND keep him in that position. ⠀ Make it impossible to put your stuff down. Get him to read that first sentence and then the next… and the next… and the next… until he gets to the end, gasping for air. ⠀ So let’s not do any of this ⠀ "We’re really good at what we do and the competition is bad and we’ve been in business for 20 years and we really care about you as a customer.” ⠀ That stuff is weaker than a vegan bodybuilder. It’s what your competitors are saying. It’s predictable. But worst of all? ⠀ It’s boring. And boring doesn’t pay the bills in contentland. ⠀ When people first land on your article they’re not ready to commit yet. They're just browsing the menu, seeing if anything catches their eye. ⠀ It’s up to you to use your headlines and subheads and paragraphs to SELL them on the idea of sticking around and reading more. ⠀ Again, it’s the exact thing I'm doing here. Subheads that reveal parts of the story and that hit the key points. But here's the real secret sauce: ⠀ You Need To Make It All About THEM. ⠀ The reader. Make THEM the star of the show. ⠀ Not trying to hurt your feelings but nobody gives a rat's behind about us. Everyone cares about themselves. ⠀ Only when they believe and understand that you’re trying to actually help them are they ready to hear your story. ⠀ So keep it laser focused on how reading your stuff will help THEM out. ⠀ Skip The Bullshit While Writing Last thing I want to cover. ⠀ Don't dance around their skepticism and objections like some blue haired first year college student afraid to offend anyone by not including every single pronoun on the planet in his social media bio. ⠀ Address possible objections and issues head on. ⠀ Remember this quote by the OG of advertising: ⠀ “The consumer is not a moron. She’s your wife.” David Ogilvy ⠀ Call out what they're probably thinking and then defuse it with logic, empathy and cold hard facts. Just be real with people. ⠀ I wanted to talk about Call to Actions as well but that really deserves it’s own article. So we’ll cover that in a future installment. ⠀ For now - let’s get to WORK!Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

How To Write Ads, Reports, Blogposts and Scripts That SELL

<h2>Why "Spray And Pray" Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)</h2>Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ⠀ Spending money on ads without knowing if they'll bring in a single customer can be scarier than a prostate exam from Edward Scissorhands. ⠀ So let’s fix that and start with the first and biggest reason for why ads fail: ⠀ Stop Blasting Your Message Out To Anyone With A Pulse ⠀ Before anyone's gonna shell out their hard-earned dough for what you're selling, you need to make 'em sit up and pay attention. And the cold, hard truth is, most businesses are boring as watching grass grow. ⠀ But here's the thing: even if you're selling the most boring thing in the world, the RIGHT customer is gonna be alllllll over that like a raccoon jumping in a trash container. ⠀ The key is figuring out who those folks are and speaking directly to 'em. ⠀ Forget The Masses - Zero In On Your Dream BuyerInstead of playing the numbers game and hoping you'll stumble across a few decent prospects, you gotta get surgical. Meticulous. Precise. ⠀ Dig deep and figure out EXACTLY who your perfect customer is. ⠀ What keeps 'em up at night? What secret desires are they hiding from their spouse? Once you know what makes 'em tick, you can craft an offer that'll have 'em whipping out their wallets faster than you can say "TAKE MY MONEY!". ⠀ Turn Dull-As-Dishwater Products Into Must-Have Marvels ⠀ Now, I know what you're thinking: "But my product is about as exciting as a root canal! How the hell am I supposed to spruce that up?" ⠀ You gotta find the angle that'll make your ideal customer's ears perk up. Highlight the hidden benefits, tap into their emotions, make 'em feel like their life won't be complete without your gadget. ⠀ When you're laser-focused on your dream buyer, you don't need to carpet-bomb the whole damn internet with your ads. You can get your message in front of the EXACT right people, without blowing your whole budget on tire-kickers and looky-loos. ⠀ So quit fucking around with spray-and-pray marketing and start getting intimate with the customers who are practically BEGGING to throw cash at you. Trust me, your ROI will thank you.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

Why "Spray And Pray" Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)

<h2>Three Letters That Will Magically Get You More Clients Crafting an RSO - part 2</h2>⠀ The number 1 thing you can do to make marketing for your business to pay off is: craft an RSO. ⠀ A Rock Solid Offer. ⠀ Here’s how: ⠀ The Deadliest Mistake When Crafting An Offer ⠀ Let’s say we run a marketing agency and we need to come up with a good offer to attract clients. ⠀ Most business owners will come up with something like: ⠀ ‘Call us today for excellent customer service and competitive pricing’ ⠀ or ⠀ ‘We’ve been in business for 15 years and we’re experts in our field’ ⠀ or ⠀ ‘We can handle your ads for you and we have done this for 100+ other customers’Look around you and you’ll see this type of marketing EVERYWHERE. ⠀ Here’s the major problem with it: ⠀ It’s B-O-R-I-N-G. ⠀ Generic. Doesn’t stand out. Doesn’t get your prospect’s blood running hot. Doesn’t even register when your ideal client scans headlines. ⠀ How do I know? ⠀ Because the competition can say the exact same thing. ⠀ The First Element Of Your RSO ⠀ When I tell people that ‘being boring’ is a big marketing problem they usually start thinking about ways to make their stuff outrageous. ⠀ Lasershows, blinking lights, airhorn noises, confetti, maybe also throw a flamethrower in there for good measure. ⠀ That’s not what I mean. ⠀ Oil changes are very boring to me. But if my car is telling me that it’s almost time to get my oil changed? All of a sudden it shoots to the top of my list of things that are interesting. ⠀ I start looking for oil changes and what do I see? ⠀ ‘Changing your oil is important and good for the engine’ ‘$150 oilchange. Book here’ ‘Protect your engine, change your oil today’ ⠀ All of that stuff doesn’t cut it. Because it doesn’t step in to MY world. The world of your customer. ⠀ And you know what my main question is about this oilchange thing? ⠀ “How long is this going to take?”. ⠀ So if you want to make it interesting for me you come up with something like: ⠀ ‘Book your 15 minute oil change online. Fixed in no-time flat’ ⠀ That’s a great start for an offer. It’s not an RSO yet, but at least we’re making progress. ⠀ You don’t fix ‘the boring problem’ by being outrageous. ⠀ You fix ‘the boring problem’ by thinking about your customer, stepping into his world, entering the conversation going on in his mind. ⠀ That’s only one element though. A great RSO usually has three, so we still have two more to go. ⠀ We’ll talk about those in the next article in this series.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

Three Letters That Will Magically Get You More Clients Crafting an RSO - part 2

<h2>Mass Marketing Doesn’t Work. Do This Instead:</h2>⠀ Quick question: who’s your ideal customer? ⠀ A lot of business owners answer that question with a variation of: ⠀ ‘Anyone with a pulse and the money to pay me’. ⠀ Two problems with that: ⠀ It doesn’t narrow things down a lot.It only works if you have an unlimited marketing budget. ⠀ If we’re trying to reach everyone that fits that description then a couple hundred million dollars are a nice start for our marketing campaign. ⠀ But what if you’re working with a marketing budget that’s less than the GDP of a small African country? ⠀ Well, this article is for you! ⠀ Why Carpet Bomb Marketing Doesn’t Work ⠀ We all grew up looking at mass marketing. Coca Cola, McDonalds, Apple. These companies are so omnipresent that it’s almost hard to imagine a world without them. ⠀ Then we start our company. And we realize that we lack the means of marketing like Coca Cola.We simply don’t have the budget to saturate the market with our message. ⠀ Carpet bombing your slogan or your logo doesn’t work unless you’re a billion dollar business. It’s also not the way that any of these big brands started out. ⠀ In fact, I’d bet good money that every big brand you know started by using the same mechanism. ⠀ They crafted an RSO. A Rock Solid Offer. An offer that directly spoke to their ideal clients. The people they identified as perfect customers for their product or service. ⠀ Effective marketing hinges on that concept and that concept alone. Are you able to get your RSO in front of the right people? ⠀ Dynamite Marketing With Your RSO ⠀ I saw a documentary recently about a thing called ‘blast fishing’ or ‘dynamite fishing’. Some people (I believe it was in Tanzania) figured out that fishing was a whole lot easier if you just chucked a stick of dynamite into the water. ⠀ Dynamite goes off, fish get killed or dazed by the blast, you just scoop them up. No need for fishing lines or bait or any of that stuff. ⠀ That’s what an RSO will do for you in your market. Not only will your ideal clients be magnetically attracted to your message, if your offer is solid you’ll also attract the people that are thinking about it, playing with the idea, considering it. So you’ll scoop up ALL the fish. ⠀ So how do you put together an RSO? Let’s talk about that in the next post.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

Mass Marketing Doesn’t Work. Do This Instead:

<h2>Get More Sales By Improving Your Writing (part 3 - Stop Waffling Around)</h2>⠀ In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your marketing. Check out our 2 previous articles so you can keep reading this one. ⠀ You know what really kills sales? ⠀ Being boooooooooooring. ⠀ And the most boring thing in the world is something called “waffling”. ⠀ You might not know the term but once I show you some examples you’ll start seeing it everywhere. ⠀ How To Recognise And Ruthlessly Kill Your Waffling ⠀ Take a look at this sentence: ⠀ “The meeting will be held at five and what will be discussed is ‘the sorry state of business writing.” ⠀ Or this one: ⠀ “I’m reaching out to you because we've been in the process of developing a new marketing system geared towards the generation of leads for home service businesses.“ ⠀ Or this one: ⠀ “I know you’re probably busy and I don’t want to take too much of your time since your schedule is probably packed.” ⠀ You know what they have in common? ⠀ They’re WAFFLING. There’s so much passive, weak, neutered language there. ⠀ You’re supposed to cut through all the clutter and noise. Trying to cut through the noise with waffling language is like trying to cut down a tree with a floppy spaghetti strand. Won’t work. ⠀ We need a chainsaw. ⠀ Cutting Through The Clutter With Active Language ⠀ Alright, let’s fix these dreadful sentences. ⠀ “The meeting will be held at five and what will be discussed is ‘the sorry state of business writing.” ⠀ Boring wet noodle of a sentence. ⠀ Here’s an active version. ⠀ “The meeting’s at five. Subject: ‘the sorry state of business writing’.” ⠀ See how that’s much more to the point? ⠀ Next one: ⠀ “I’m reaching out to you because we've been in the process of developing a new marketing system geared towards the generation of leads for home service businesses.“ ⠀ Yawn. Let’s fix this. ⠀ “Reaching out because we generate leads for home service businesses. Would that be of interest to you?“ ⠀ To the point. Concise. Compendious. ⠀ Last one: ⠀ “I know you’re probably busy and I don’t want to take too much of your time since your schedule is probably packed.” ⠀ Ok. This is easy. Look: ⠀ “.” ⠀ That’s it. The entire sentence doesn’t do anything! Why are we telling someone that he’s busy and we want to keep it brief? ⠀ Just by writing these words we’re wasting time. Which is the last thing you want to do, right? ⠀ The Death Of Waffling ⠀ Let’s stop using passive language. Let’s stop being so careful, so timid, using castrated language. ⠀ Write like you’re breaking down doors, kicking down fences, storming the barricades. ⠀ Take charge in your language and see your sales and results soar.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

Blog

How I Fixed My Writing and Doubled My Sales (And How You ...

How To Write Ads, Reports, Blogposts and Scripts That SELL

Why "Spray And Pray" Marketing Is A Surefire Way To Waste...

Three Letters That Will Magically Get You More Clients Cr...

Mass Marketing Doesn’t Work. Do This Instead:

Get More Sales By Improving Your Writing (part 3 - Stop W...