Why your ad CAN NOT be funny?
Why your ad CAN NOT be funny?
This sounds a bit, and it is.
It’s nearly always good to be funny.
In relationships, group settings, dates, sales calls, and any social situation, it’s always good to be funny.
Except if you’re a Mob Boss, in which case you know the rules.
Why is it then nearly “forbidden” to make your ad funny?
There are 2 main reasons.
But first, why do people do it, and how do they do it in the first place?
Well, we have just established that being funny is good in 99% of situations.
Going with that logic, why wouldn’t we make our audience laugh, it can only help. (Spoiler: it doesn’t help).
Additionally, it isn’t even that hard to crack a joke, or put some funny things in your video to make your audience laugh.
Why is it then bad to do it?
Exactly because you make them laugh.
That’s the reason number one.
There is this thing called “The Rule of One” in the business world.
I wrote an article about it, so you can check it out here.
But in short, you focus only on one thing.
In this case, your audience has to BUY, not laugh.
That’s the point.
You’re shifting their emotions and intentions to something absolutely irrelevant.
The reason number two is…
They’ll remember just that.
We don’t want them to remember your business for being funny.
It won’t sell, and it certainly won’t do good to your reputation.
We need them to remember you as a valuable business they can trust.
Focus on getting them value, improving your relationship with them, and selling them.
They can laugh at something else, but they have to buy from you, not laugh at you.
This is the easy part, but there is a hard part too.
How do you make an actual valuable ad?
You can do it yourself, but it would take a few months, or even years to learn marketing at that level.
Or you can click the link below to book a free consultation with me, a man who lives off marketing, so be assured that I know all of that stuff.
See you there!