Why you should stop making tours in your facility, and how to use it to double your sales?
Why you should stop making tours in your facility, and how to use it to double your sales?
The number of people tempted to film their facilities for their ad is much more than it should be.
I saw to many video ads in which the owner films his or her studio, practice, shop, or ordination.
This is the shortest way to get sales…
Abd to double them at the same time.
It sounds confusing so let me explain.
There’s nothing essentially wrong with making a tour for your video ad.
It’s not about you, your place, or the tour itself.
It’s about the audience.
Their attention span won’t let them pay attention for more than 5 seconds if they aren’t intrigued enough.
Not only that, but tours aren’t dynamic, filled with action and movement.
With all of that, the tour video is the fastest ticket for 0 sales.
However…
You can still use this to your advantage, and here’s how.
In one of my previous articles, I discussed which is more important: script or video?
Spoiler, the script is far more important.
What does the script have to do with the tour video?
Well, that’s the only way you could use a tour video ad that would give you actual results.
Even though the video isn’t actionable and filled with elements to hold their attention, if script is, it will be fine.
If the script can keep their attention, they’ll listen to the whole video and pay attention to your tour.
If you make a really good script, people will even remember about your tour and what it looks like.
An advice in advance: don’t write anything about your tour in the script, it’s always horrendous.
This, once again, proves that the script is actually more important than video.
Take this in mind when making your ad, it will mean a lot to you.
Now you only need the actual script.
You have 2 options:
1. You can write it yourself and spend hours, days, and weeks to write a good one.
Or…
2. You can work with someone who can write scripts immediately.
Someone who knows all marketing secrets.
A marketing wizard.
That would be me.
You can click the link below to book a free consultation with me and I’ll help you out with writing your script!
See you there!