Why is no one clicking on your ad?
Why is no one clicking on your ad?
The number of people wasting their money and time on ads because of one simple reason is insane.
Only one thing can stop everyone from clicking your ad, let alone buying from it.
It’s under your nose, and you just can’t see it.
Let me help you with it.
People are stupid.
I know you’re smart because you own a whole business, and people you hang out with, Einstein was smart, and there are many people who are.
However, the majority of the human population are pure idiots, in one way or another.
They are either just straightforward dumb, or they aren’t intelligent enough to understand anything.
This is where the famous quote comes from: “The worst customer is a confused customer because confused people don’t do anything.”
It’s as simple as that.
If you somehow confuse them, they won’t do anything in the end.
This is true for everyone, if you didn’t understand something, or myself, we couldn’t do it immediately.
Why am I talking about the stupid people then?
Well, you’re overrating them.
There is a quote from psychology on which everyone agrees, and it goes like “People are stupid, but groups of people are extremely stupid.”
This is a certified fact, and I checked it infinite times.
How is all of this connected then?
You’re overestimating people by thinking they’ll understand your ad and not get confused.
Unfortunately, this isn’t the truth.
They will get confused and they won’t understand many things.
Before I tell you exactly what are you doing to confuse them, let me give 2 light versions of it.
I saw many people using “You know what to do next.” at the end of the ad to sound cool.
It does sound cool.
You explain many things, and you assume they know what to do.
No.
They don’t have the idea.
You have to talk to them like you’re talking to a 4-year-old.
“Click this.”
“Go there.”
Of course, you need to use this even for smart people, because the easier you make it for people, the more of them will click.
It’s just a cool line that can’t be used in any way.
The second one is not putting a headline in your ad.
People usually think that the image or the rest of the text would be sufficient.
It won’t.
You need the hook because 99% of the people don’t have a clue what you are going to talk about + their attention span is ridiculous, thus you need to make it really good.
These are things you probably have heard about already, but it’s always useful to refresh the marketing knowledge.
Let’s get into the main thing.
People don’t have any idea what you are doing.
You can take a video of you cracking someone’s back, in a white coat in a chiropractic clinic, and they STILL wouldn’t know.
This is a have to when you’re making ads.
You can do it at the start, or in the end.
A simple: “We are (Chiro clinic, remodeling company…) located in (the city), and we (whatever you’re doing).
Or, if you’re selling a digital product, or if you’re an online store, you go without the location.
You can’t go without this.
I’m telling you, they won’t know what you are doing or that you’re in their city.
It’s funny how easy this is to implement, you just need to do it immediately.
If you’re struggling with making ads that will sell, feel free to click the link below and book a free consultation with me and I’ll help you out with it!