Why are people not paying attention to your ads?
Why are people not paying attention to your ads?
Attention is everything in the 21st century.
You can only earn money if you sell, and to sell, you need people’s attention.
Therefore, if your ad doesn’t catch people’s attention, they won’t even give it a chance, left alone buy from you.
That’s why catching people’s attention with your ad is the first step to selling anything.
I struggled maybe even too much with this, but after a long time, I mastered the technique of stopping them from scrolling so they could pay attention to my ads.
I’ll show you how to do it today.
People’s attention span today is absolutely hilarious.
Watch someone kid in your family scrolling through TikTok.
They have attention span of 0.5 seconds, saying this graciously.
Unfortunately, even adults have become addicted to social media, thus their attention has been destroyed too.
Now, we need to break that.
That pattern of them just endlessly scrolling.
We need to be a thick black dot on white canvas, something you wouldn’t be able to not notice even if you wanted to.
If you don’t apply the strategy I’m going to give you, no one will pay attention to your ads, and you won’t sell to anyone.
You’ll lose money, and time, and collect 0 data just because you didn’t apply the strategy.
Let’s talk about it now.
STOP BEING BORING.
It actually isn’t that hard.
Put some interesting video with good visuals and dynamic movement, or…
An image with vibrant colors.
You can even look at the color wheel to see which colors actually don’t work together, put them and you’ll make everyone pay attention.
With one of those, combine a good headline, and you’re good to go.
For a bonus, show it to someone who’s constantly on social media.
It can be your friend, a colleague, a kid, whoever.
Show them and see if they like it or not.
Depending on their answer, modify or post the ad.
You can use this for your website, your Instagram posts, and any social media post.
If you want more clarity on this, and to do it step-by-step, click the link below and book a free consultation with me to see how we can help you.
See you there.