When to write a long and when a short text for your ad?
When to write a long and when a short text for your ad?
Many people get this wrong because of one simple reason:
They don’t even think about it.
It depends on one marketing secret that blew my mind when my mentor revealed it to me.
How can this harm you at all?
Well, you can either write a text that’s too short and thus you’ll leave your audience without enough information, or you can write a long text, waste time, and irritate your audience.
It’s not something you want to have on the table.
The good thing is that’s easy to avoid.
You’ll need a few minutes beforehand to think about it and that will do the job.
Here’s what you should ask yourself before writing your text:
How much is this product/service selling itself on its own?
Let me explain what I mean by that.
If you saw an ad for a chiropractor, a dentist, a phone case store, a woodwork shop, etc.
You know what’s going on.
A chiropractor can say: “Does your back hurt? I’ma chiropractor at {place}. Contact me…”
He doesn’t need to explain what is he doing.
Imagine a phone case ad telling you that you put your phone case on your phone, it protects your phone and doesn’t cover your camera.
You would think something like: “Obviously, I know.”
Many business owners do that. They are afraid of people not really understanding their service.
If this is your case, then imagine you seeing an ad for your service and asking the question I mentioned above.
The other possibility is people not explaining things at all.
If you saw an ad for a book with totally random headline, a gadget you haven’t ever seen in your life, or a skin product you aren’t familiar with.
Of course, you won’t have any idea what is going on.
In those scenarios, you need to properly explain what does your product/services do FOR THEM, not like a fun fact.
That’s all there is to it.
Not hard, you just need to be able to imagine how your clients and customers see your ad, which you are able because you wouldn’t have a business otherwise.
If you need more help with this, feel free to click the link below to book a free consultation with me and I’ll gladly help you out!
See you there!