The easiest way to write a good ad.
The easiest way to write a good ad.
Making an ad campaign is like diffusing a bomb blindfolded.
A million things are going on but you don’t know what to do.
You have so many options to choose from, so many ways to write ads, different images, videos, and settings.
Just thinking about it makes a man lose his brain.
Many people either boost their posts or make an ad that’s lame, inefficient, and just bad.
And I don’t blame them, with so many things, who wouldn’t do such a thing if faced with such challenging tasks?
You need to fix this somehow or you will lose money, customers, and integrity.
This happens because people try to “invent the wheel”.
There’s a huge problem with this.
Yes, we should have our unique ideas, but that’s different from inventing the wheel.
The situation with ads is the same. You can not invent a new way to advertise, but you can inject your ideas, your product/service, your offer, and other things into an already existing formula.
The formula is the key. It can fix most of the problems with making ads.
You just need to have a formula that will always be there for you to use when you’re starting from scratch.
That’s why I prepared one for you.
It’s a classic in marketing and the most efficient one. I’m talking about the PAS formula.
P - Pain
A - Amplify/Agitate
S - Solve
This formula will help you in making ads, but in marketing and selling too.
Let’s get over every element.
Pain: You need to start off your ad with a pain point of your audience. People are walking pain haters.
We are wired to constantly escape pain, and any action we do is escaping some sort of pain in some way.
You need to know your market, and you can do that easily by just asking your existing customers about it. You start with that, and you have their interest and their attention.
Agitate/Amplify: In this part, you amplify the pain. You explain to them why is X so painful.
You can give them possible futures that look really bad if they don’t get rid of the pain.
You can reveal to them some other situations in life in which their pains play a negative role.
You can do all sorts of stuff. The most important thing is to describe everything as detailed as possible.
Solve: In the end, you present them with a solution. You explain how will a certain solution get rid of their pain.
Detailed, concise, and realistic descriptions will do the job more than well.
After that, you only explain to them why is your product/service the best type of solution and that’s a successful campaign.
I know that this sounds like a lot, and it is because it’s something new for you. But you can fix it immediately by making a choice.
You have 2 options:
1. - Practice this over and over again for months to learn it or risk doing it immediately;
2. - Work with someone who spends a life practicing these things.
The choice is yours, and if you made a good call, keep reading.
These formulas have to be studied and practiced for months and years every single day.
You need sort of a wizard who knows all of the secrets and formulas about ads and marketing to help you out.
As you can assume, I am the one.
So, if you want to talk about getting more clients and how would it be done, click the link below and book a call with me so we can discuss it further. See you there!