The Best Autoresponder Tools To Use Part 2
The Best Autoresponder Tools To Use Part 2
1. Mailchimp – Best free autoresponder solution in a marketing suite
Mailchimp is one of the most well-known email marketing autoresponders you’ll find out there.
When we tested the platform, we found a clean UI, an intuitive template editor, and a user-friendly workflow builder to create automated messages and deliver your auto-responses to subscribers’ inboxes.
While Mailchimp’s email editor and autoresponders are pretty solid, we found its email automation features difficult to handle for beginners.
So if you have no prior knowledge, getting used to the tool will take some time. If you want a more simple tool, you can check our list of Mailchimp alternatives that are more user-friendly.
Moreover, the platform will give you access to subject line and content personalization, as well as email list segmentation.
You can segment your audience based on different conditions, including tags and online behavior.
Lastly, Mailchimp’s autoresponder is famous for its advanced reporting and analytics capabilities.
Through them, you can track all the email metrics you need to improve your email marketing campaigns and boost your conversions.
2. AWeber – Best autoresponder software with advanced reporting & analytics
Aweber is another free autoresponder you can use to create an automated sequence of emails for your target audience.
We found this email marketing platform fairly easy to use; however, it might be difficult for seasoned email marketers already using other autoresponders due to its different terminology for each marketing feature.
Apart from the email editor and newsletter templates, the autoresponder lets you create triggered messages after a subscriber takes specific actions like subscribing/unsubscribing from your email list.
Moreover, AWeber is a great email list management tool to keep your contact lists clean and promote your email deliverability.
Regarding streamlining your marketing efforts, we found numerous integrations to do the job.
The service lets you connect the software with popular platforms like Shopify, Salesforce, and more to exchange information between apps and improve your email marketing.
Last but not least, AWeber has a great set of email testing tools to optimize your email marketing campaigns and lead your new subscribers a step further down your marketing funnel.
3. Brevo – Best autoresponder tool with SMS & WhatsApp campaigns
Brevo, is among the free email autoresponder tools on our list.
What distinguishes the software is the combination of email and SMS marketing, allowing you to deliver transactional emails to both channels.
In addition to its SMS marketing options, we found a simple and fast email editor that lets us customize the available templates and create an HTML email campaign from scratch.
Segmentation is another feature the autoresponder offers, allowing you to target your new subscribers with better content.
For instance, the tool allowed us to group our audience based on demographics, online behavior, and more.
Everything was simple and fast, which made the tool great for beginners.
Regarding email automation, we also took the workflow builder for a spin during our extensive Brevo review.
During our tests, we discovered that you could set up triggered campaigns based on behavioral data and email engagement metrics.
Lastly, Brevo can help you increase your lead gen through forms and responsive landing pages, as well as discover which features convert better through its A/B Testing tools.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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