Text or video? Which will get you more sales?
Text or video? Which will get you more sales?
The biggest rivalry of them all…It’s not Pepsi VS Coca-Cola, it’s not Messi vs Ronaldo, it’s THIS, and it’s time to finish it.
The problem with this debate is that copywriters and people who make ads will tell you text is more important, but video editors tell you video is more important.
Both of these opinions aren’t valid for one reason.
It’s one-sided.
Both sides are doing their own thing, and of course, they’re going to tell you their job is more important.
That’s why you need an opinion from a third angle.
You need someone who’s experienced with both sides and someone who can look at it from a “bird’s view”.
And that’s me, of course.
Let’s get over both sides, and we can see in the end which one is more important.
A good text in an ad will do the selling.
Telling people how can we help solve their problems, who we are, and what they are supposed to do in order to get in touch with us.
A short, concise text with a good call-to-action will do at least a good job.
On the other hand, video(or image) will provide your audience will a visual representation of your product, service, your business, your employee, and even yourself.
A good video, with a good background, music, good lighting, and adequate person talking in the video, can do a phenomenal job of representing your business, and even improve selling.
There are 2 things to pay attention to before we decide which is more important.
1. The best option is obviously to have both of them on an amazing level.
2. We count the script of the video as the text.
Okay, to explain the winner in short manner:
- Good text with a bad video → WILL sell.
- Bad text with a good video → WON’T sell.
Text is more important.
The only reason is that it can work on itself and sell, but a video with a horrible script, no matter how professional and good it is will only get a view(useless thing) and not sales.
When making an ad, focus primarily on the text, and after that try to make the video as best as you can, because you’re selling the most if both are great.
You can do that all alone, or…
You can work with someone who has done that a million times.
Someone who’s living because of marketing and ads.
A marketing wizard who knows all the secrets of marketing.
Of course, that's me again.
Click the link below to book a call with me and we can discuss how to get you more sales!