How to write text that actually sells?
How to write text that actually sells?
Ever make this face after reading something?
Imagine that was your ideal prospect, do you think they’d buy from you?
No way!
Now, why would they make this face?
Because what they just read is BOOOORING.
There’s been a rise in cases of people writing things that’s as entertaining as watching a snail move.
And it's all because of:
The Waffling Pandemic
The most powerful tool for writing content that sells:
Your brain.
Sad reality is, many local business owners are replacing it.
ChatGPT, A.I., and robots are taking over.
And you know what the worst part is?
Most don’t realize how horrible bots are at writing.
Just take a look at this drivel:
I asked ChatGPT’s latest model to write me an article.
It gave me a perfect example of waffling—the most boring thing in the world.
Good news for you:
By the end of this article, you’ll be able to recognize it so you can gobble it up before it gets to the reader.
How To Search and Destroy Waffling For Profit Like A ‘For-Profit Terminator’
Let’s have a look at some sentences from ChatGPT:
“With billions of users active on these platforms, local businesses have a unique opportunity to connect with their community.”
And especially that last one:
“By honing in on your ideal customer profile, you can create relevant and engaging ads.”
Both of these do a great job at…
…you guessed it, WAFFLING.
It sounds like we’re trying to write a PHD dissertation. And even then I wouldn’t find as much waffling.
The easiest way to make your readers glue their eyes to your writing is by:
Cutting Through The Clutter With Active Language
Avoid putting your ideal customer through a maze to understand you. You’re wasting not only your time, but theirs as well.
Every sentence you write should be clear and direct.
Like this:
“Billions of people use these platforms. Which means our perfect customer spends time on Meta."
And this:
“Target the right audience and you’ll get much more results from your ads.”
Compare them to the first two gibberish from ChatGPT.
See how the latter sentences are much more concise?
We’ve gone from banging our foreheads to:
Declaring Independence From Waffling
Passive language is the easiest way to scare off your ideal prospects.
Write like you’re breaking down doors, kicking down fences, storming the barricades.
Declare war on waffling, take charge in your language and see your results soar.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.