How to sell more using video ads?
How to sell more using video ads?
Video ads are always better than the image ones.
I tried it a million times, and every single time, the video performed better.
It just makes people pay more attention more easily.
Filming the video wasn’t ever a problem, especially for local businesses.
However, every business owner I talked to struggled with writing a script that could sell.
I’ve gone through so many and fixed so many of them that I can tell you how they go in the middle of the night.
You don’t need to go through all of that, you just need to keep reading to find out exactly how to make a compelling, effective, and selling script.
Everyone says that you need an HD video, high energy, and a good tone, to speak clearly, and concisely, and all of that is true, but it’s just irrelevant.
If your script is good, it won’t matter much.
It's good to have those elements too, but they are useless alone without the script.
This can make you lose time, money, and even customers who will be bored with your videos, whether they are for content or ads.
The funny thing is that we can apply an 80/20 rule here, and you will see how in a moment.
Just let me emphasize the importance of the script.
You can sell to people with a horrible video as long as the script is good and persuasive.
But on the other side, you can have the best video ever(Like Brad Pitt talking about your product/service or something like that), and you won’t see ANYTHING if your text isn’t well put.
And now, the solution.
The 80/20 rule means that 20% or less of something is responsible for 80% or more of the results.
The same applies here.
The first 10-15 seconds is everything.
As long as you keep their attention and make them curious in the first 10-15 seconds, everything will be fine(unless you shout at them “You’re bad people!!!” through the rest of the video but I hope you won’t).
Immediately get attention with the first sentence, and make them curious about your service or product in the next 10 seconds, and that’s literally it.
Focus 90% of making a video into the first 15 seconds and you’ll see how well will your video perform.
And if you want your video to destroy the market and get you all of the sales, you can simply click the link below and book a call so we can discuss it!