How To Make Your Landind Page SELL? - Part 3
How To Make Your Landind Page SELL? - Part 3
1. Use products-specific imagery
Great product imagery will help further sell your customers into the idea of using your product.
They also help break up large chunks of text and tell a more compelling story.
Imagery doesn't always have to be photographs. It can also be a graphic, a video, or a chart.
Pick any imagery that helps increase the chances of converting.
It's important that you use custom imagery as stock photos might not create the authentic feeling your business should convey.
Any image you use needs to be clutter-free to avoid distracting your audience.
Also, avoid using carousels or auto-play videos, as they can be quite distracting.
Most importantly, ensure that there's enough contrast between the image and text to make the content easy to read.
The right image to use should complement the story you're telling.
For instance, you can use a graph to create a visual aid of how much a customer improved their business after using your service.
2. Add credibility elements
Why should your customer trust you?
Add elements that show that you're genuine throughout the landing page.
There are multiple elements you can use, including:
- Case studies: Link to customer case studies to show how you helped customers through your product.
- Something as simple as including a short summary of the case study and linking back to it will do the trick.
- Customer testimonials: Add testimonials that are emotive. They should talk about the frustration that the customer faced and how your business helped them navigate it. You can also use this section to show how your USPs make you the undeniable choice for customers.
- Awards: If you've won an industry award, be sure to include it at some point on your landing page.
- Customer logos: If you're a B2B business, including customer logos helps show potential customers your list of past customers, which will help win their trust over.
- Trust badges: Include trust badges like compliance certifications to show customers that you've gone the extra mile to offer them an amazing product/service.
3. Try product videos
Product videos can have a huge impact on your conversion rates.
They are engaging and can communicate a message quite easily to the target audience.
It all trickles down to the kind of video you offer your audience:
- Video testimonials: Use these videos to make your business look more trustworthy. You'll just need to interview one or multiple customers to create the video.
- Explainer videos: These are great for explaining specific concepts to your target audience. They'll be essential for businesses that have complex products or services.
- Demo videos: Use demo videos to walk your target user through yourself using your product. These videos are the perfect time to pitch the effectiveness of your product.
- Animation videos: These are great when looking to create something engaging to address typically boring topics. You can use animations to create product demos, explainers, or even video testimonials. Be sure to use an animation style that matches your business tone and voice.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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