How To Make Your Google Ads SELL Part 3
How To Make Your Google Ads SELL Part 3
1. Remove any ads that do not perform as expected
Remember that you want to keep your ad groups as tightly controlled as possible.
You do not want to have keywords taking up space and potentially draining your budget that does not perform as expected.
Regularly check the performance of the different ads you have running and remove the ones that do not drive the results needed.
Your click-through rate will likely be the most helpful metric here for determining the ads that need to be changed.
2. Use Google Ads to build up where organic lacks
For many brands, it can be a challenge to earn the rankings needed to gain attention for high-pressure keywords.
While you wait for certain organic efforts to really earn the rankings needed to draw attention, traffic, and clicks.
Consider using running a PPC campaign from Google Ads.
This will allow you to build the presence you need for these important search terms.
You will also begin to gather data about how people respond to your landing page when they arrive at the ad.
This will give you tips regarding modifications that can help improve engagement and boost your organic standings.
3. Make sure your landing page aligns well with your ad
When people click through from your ad to your website, your landing page must answer the needs of these users.
Think carefully about what people clicking through will want to see and design a page that will engage them.
If your landing page does not align with customer needs.
Then you will have high numbers of people who click through the ad and then click right off your site.
This will hurt your website and end up wasting your PPC budget.
Focus on writing a good copy or you'll just waste your money.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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