How To Make Your Google Ads SELL Part 2
How To Make Your Google Ads SELL Part 2
1. Monitor the quality scores of keywords
Google has clarified that they do not track a Quality Score on the account level.
But they do seem to track a brand’s advertising ability and use that when determining the CPC for a new keyword.
To maximize your reputation and minimize costs, track the Quality Score for each of your keywords.
For keywords that have low scores, you should look to improve them by increasing the relevancy of their landing pages and the ad copy.
2. Watch the size of your ad groups
When ad groups start to get bigger than two or three dozen words, they could start to hinder your performance.
You want to make sure that your ad text and your landing pages are highly relevant to the user.
If you have a group that gets too large, you likely can split it into at least two groups.
3. Monitor what people type when they convert
In addition to tracking your own keyword performance, you should also look at your performance from the other direction.
Check to see what people type when they end up landing on your page and converting.
You will likely find some new terms, particularly for your broad match keywords, that people use when encountering one of your ads, clicking.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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