How to get more sales by improving only one thing in your business?
How to get more sales by improving only one thing in your business?
Many people are getting this thing wrong.
They think it’s obvious, but they are making a huge mistake.
You probably thought to yourself that I’ll talk about ads.
No.
There is one things that’s the foundation of your marketing strategy.
Don’t get me wrong, good ads are necessary or no one will pay attention to you, but the core of it is something else.
It’s the part of your strategy that sells.
The part that gets appointments, leads, and clients.
I’m talking about the Landing Page.
Let’s clarify what it actually is and then I’ll tell you how to improve it.
A landing page is a place you’re sending your audience after they engage with any type of advertising.
It can be paid ads, Google search, Google Maps, they could find you on Instagram, whatever.
The page they’re landing is the Landing page.
It can be from when they click on your Instagram ad, the Home page of your website when they visit it after finding you on Google search, or any place after the click.
That’s the main point.
That’s when they decide, in most cases, if they’ll buy or not.
Especially for product-type businesses.
You have to make this as best as possible.
Here are a few tips:
- Make it visually compelling with a good image or video.
- VSL(video selling letter) is muuuch better than text.
- Text should be really specific, containing exact numbers. (...20 kgs in 7 days…; …by doing this every day for less than 3 minutes; etc.).
- Clear Call-to-action.
- Include UpSells(when they sign up for whatever you put in there, suggest an additional product/service).
- Include DownSell(if they reject the previous one, suggest something cheaper).
- Make it ridiculously easy to orient.
- Connect everything correctly. Autoresponder, clicks, video resolution, and other technicalities.
There are more details to it, but if you manage to do most of these, your landing page is going to kill it!
If you don’t want to struggle with making a good landing page, you can simply click the link below and book a call with me and we’ll discuss how can I help you do it more easily.