How to change the angle of your ad and make it sell more?
How to change the angle of your ad and make it sell more?
Many business owners make their audience depressed with their ads.
I’m not joking.
They make them feel down, depressed, and sad.
Believe, those people won’t buy.
This happens because business owners approach those ads in a particular way that transfers to consumers.
The approach is strong but it can be easily changed.
The main problem with this approach is that it sounds right.
Even when you read out loud, or watch the ad, it just sounds right.
You’d need to go through ridiculous numbers of ads to get that level of awareness.
Or, someone who did can tell you.
I’ll explain it to you in a second but let me clear something before that.
This is essential.
This is not only about improving your ads, it’s about them working at all.
Pay close attention to this, and you’ll see the results in no time.
The wrong approach many people are taking is…
Negativity.
Negativity doesn’t sell.
Most of the people are irrational and far from logical.
They don’t look at things as they are.
They perceive it as X, Y, Z, etc.
When you show them your ad, you’re the one controlling their perception.
Let me give you an example:
“Have a fresh white smile!” - Positive
“Stop having such a horrible breath.” - Negative
Both things are beneficial but everyone would go for the first one.
Why?
Because it’s a positive thing, positive vibes.
It’s the same as saying to someone in the gym:
Keep training:
1. And you’ll be healthy, strong and handsome!
2. And you won’t die young without muscles on.
I meaaaaaan, it’s pretty obvious, isn’t it?
This is a really easy thing to do, though it depends on the service and its benefits, but you just need to apply it to your service.
It will take a few minutes of your time but will give you an ad that’s actually working.
If you still struggle to find a positive angle for your service, just click the link below to book a free consultation with me and I’ll gladly help you out with it!