How To Avoid Making The Most Common Mistake in Advertising?
How To Avoid Making The Most Common Mistake in Advertising?
This is the mistake that NO ONE can avoid at the beginning, and that’s okay.
The problem is that the majority of people keep making it and lose tons of money without growing their businesses.
When I learned about this, it stuck to my brain so much that I can explain it to you in detail at 3 am while drunk pit bulls are chasing me because I stole their golden Aztec eggs.
You can’t avoid this mistake at the beginning of your business.
Everyone makes it because it’s “logical” at first.
However, the real problem is that the majority of people just don’t stop making it.
The reason for that is unawareness.
Not being aware of this problem will cost you much more than you think.
You won’t have the privilege to only lose money, but you’ll lose your time and a huge number of potential customers or clients.
The solution will sound easy, but you’ll have to resist the urge to do the same thing over and start implementing new stuff.
Read the next line at least 10 times to fully cement it into your brain.
Do not talk about you or your service/product.
After you’ve read it 10 times, let me explain myself.
To put it simply, nobody cares.
It sounds a little bit cruel, but it’s the same for you.
Put yourself in your audience’s position.
You’re lying down in bed, enjoying your evening, browsing the internet and you see some ad.
An image attracts your attention and you start reading it, and the ad says something along the lines:
“I am X…”
“I do this and that…”
“My product is the best because…”
And you just skip it because you don’t care.
And you don’t care so much that you don’t even remember what it was about.
The same happens to a lot of business owners.
They are proud of their product, service, or themselves thus they talk about those things, but that won’t sell anything.
You have to talk about THEM.
Talk about the benefits of your product/service and how can it help them improve their lives.
That’s the only thing that matters.
It’s one of the elementary rules, but a lot of people don’t respect it, and I don’t blame you because…
Come ooooon now, who doesn’t like to talk about themselves and their things?
We are all human beings after all(I hope), it’s in our nature.
But (there’s always a but), in this instance, hold back and talk about how it would help them.
If you need more help with this in particular, or getting clients as a whole…
Then just click the link below and book a call with me so I can help you out.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.