Here’s the reason your ad doesn’t get you more clients.
Here’s the reason your ad doesn’t get you more clients.
There is this one thing that 99% of the people do.
Men, women, employers, employees, business owners, nearly everyone.
It’s the thing that destroys everyone’s business, relationships, and life as a whole even.
You’re probably doing it in advertising too.
I’ll help you notice it and tell you what to do instead, so just keep reading.
I saw an intriguing ad today.
Some lawn mowing company in the USA.
They put this ad with an AI image, which is really stupid(not to offend anyone, but the decision is stupid) because they could just took a picture of them mowing the actual lawn.
That’s a small mistake, but easy to fix.
The big mistake was the main part of the ad: the headline.
“Make your garden look like Eden and easily impress people who come over!”
What the f***?
This makes less than 0 sense.
I genuinely looked at this for 2 minutes thinking about what I drank and ate last night because I may be hallucinating.
Then a thought came up to me.
This is just normal, human behavior.
Even I did it in the past.
I just resent it so much that I judge it in other people sometimes.
You probably do it too.
Maybe not this extreme, but in some way.
That’s why you need to…
Stop overcomplicating things.
It demolishes absolutely everything.
It’s like your ad is a guy, and you overcomplicating it is giving him 1kg of cocaine, 5 different steroids, and 4 bottles of Macallan.
Of course he’s going to die.
The same goes for your ad.
Of course it won’t work.
Here, check it for yourself.
What would you click:
1. “Make your garden look like Eden and easily impress people who come over!”
2. “Do you need your lawn mowed?”
I can think of a few guys with mental issues who would choose the first one, but the majority would choose the second.
Short, concise, and to the point.
That’s all you need.
If you stop overcomplicating in your marketing, in your ads precisely, you’ll see the results immediately today because people will actually understand what are you offering to them.
And you can go a step further than this.
You have an option with absolutely 0 complications.
That’s working with someone who knows more about ads than himself(pun intended for the record).
Someone who has not complicated things for years.
And that’s me.
So if you want to get more clients, just click the link below to book a call and we will discuss it further.