A secret to writing a good ad.
A secret to writing a good ad.
Nearly every business owner doesn’t know about this.
Everyone does the same thing.
It’s understandable because it seems logical and like something you have to do.
The funny thing is that it’s much easier than the things everyone, probably including you, is doing.
I’ll reveal the secret and explain to you how to utilize it and make the best ads possible.
Imagine, getting better ads, more clients, and more sales by doing less and easier work.
Sounds funny, but just keep reading.
Many business owners are professionals.
It’s something necessary to even start a business.
That’s completely understandable.
However, constant professionality can make a problem for you.
It’s okay to be a professional with your accountant, employers, or business partner.
However, people who buy from you are a different story.
You can notice this in your life too.
Imagine going somewhere to buy something you need.
You come in with a smile, a good energy, and say “Hello there, how are you today?”
You get “Good afternoon.”
You ask anything, and you get ice-cold answers with zero interest and emotion.
It’s like you’re talking to a robot, and you probably had many situations like this.
Well, that’s what 99% of ads look like.
Nearly all ads look like some computer wrote.
They’re all stiff, robotic, without any emotion.
A well-known quote about marketing is “People buy solely on emotion.”
Well…making emotionless ads doesn’t seem really logical, right?
It isn’t.
That’s why I’ll tell you a secret on how to make your ad feel actually normal, and not like the robot wrote.
This is going to be a really easy thing to do, but if you don’t…good luck with your ads.
You have to write your ads like you’re talking to people.
This is really simple.
Sit down, imagine you’re talking to some family member, or a friend(you can do it personally with them too), and just tell the ad.
It sounds pretty easy, and it is.
Of course, follow some formulas, sell the outcome, etc.
Those things still work and they’re important, so don’t forget.
But write like you’re talking.
You can give it to someone close to you and ask “Do I sound like this?”
You’re looking for “Yes, this is how you usually talk.”
When you get to that point, you hit the jackpot.
Start practicing this and you’ll learn it in a few days or less.
You can apply this to everything.
Your sales calls, negotiations, and 99% of the human interactions you have.
Except if you’re talking with a President or a mob boss, then I don’t recommend it.
People are humans(contrary to popular belief), and when they read something that sounds like another human, they’ll feel comfortable.
Don’t worry, it’s easy just as I said, you only have to go there and do it.
Speaking of ads, if you want help with making one that will skyrocket your sales, click the link below to book a free consultation with me and we can discuss it further.