5 underrated Lead Magnets that will increase your sales 5 times part 2
5 underrated Lead Magnets that will increase your sales 5 times part 2
Because everyone liked the previous article, I will give you even 5 more underrated and not-so-popular lead magnets you can use.
1. Case Studies.
Case studies depend on very specific types of content, but the successes they reveal can make a site visitor take action.
If you have a blog post or interview clip that spotlights a real customer you've worked with, package this content into a written case study that expands on the need the client came in with and the metrics of their success.
Then, gate this case study behind a form that website visitors can fill out with their name and email address to access.
Keep in mind that you'll need permission and approval from the client on which you'd like to create a case study.
Once you receive this approval, however, it's a perfect lead magnet to host content that tells your readers about a customer success story.
2. Webinars.
Webinars don't have to be long, collaborative presentations with multiple colleagues or partners.
If you've got a blog post that merely touches on a subject you're an expert in, use this blog post as a springboard into a live talk hosted by you and a coworker.
If you've written an article about the latest IOS cookie restrictions, for example, convert this article into a slide presentation and present it through a live conferencing platform, using helpful visuals.
You should also provide insight that listeners wouldn't have gotten from just the blog post.
As a bonus, you can use the webinar recording as an additional offer.
3. Cheatsheets.
If your blog post covers a complicated topic, it might be a good idea to offer readers a one-page sheet that they can refer back to when they need to refresh their memory.
This could be a glossary of terms or just a summary of some key points.
This type of download-and-keep resource takes the pressure off readers so they don't have to memorize or implement your strategy immediately.
It does compel readers to opt-in to your list though, which is the ultimate goal.
In addition, the compact format means that people can quickly glance at it while they are going through the editing process.
It's a complementary tool for an existing process.
4. Guestbooks.
Guest blogging is a terrific backlink strategy, but those who use it typically agree to not republish that particular post on their own blog.
This is fairly common, as Google punishes sites that duplicate content onto two publications – it's in nobody's interest to do so.
What you can do, though, is compile all these guest posts into a book format.
Since the content will be gated behind a lead capture form, there is no risk of Google flagging it as duplicate content and you get to squeeze a little bit of extra value from that content you worked so hard on.
5. Whitepapers.
Have an interesting survey that your team recently ran?
Or perhaps you know your audience is looking for specific information to inform their future strategy?
If so, leverage this knowledge to create downloadable reports based on your team's research.
You may have talked about these findings in a blog post or a recent webinar.
Repurpose that content for a detailed report.
This will position you as a credible resource in your industry and bring you that much closer to converting your target audience.
If you need any help with this, just click the link below to book a book call with me and I will gladly help you out with it.