5 easy ways to make your website sell more part 1
5 easy ways to make your website sell more part 1
1. Focus on your website’s goal
“Start by really identifying who your customers are and why they would use your site,” says Tish Gance, who helps small businesses improve their online presence.
This helps you drill down to the purpose of your site: the reason it exists in the first place.
Are your customers:
-Meeting you in person, then visiting your website?
- Finding your website online, then visiting your business?
- Visiting your website to learn?
- Visiting your website to make a purchase?
2. Add social proof everywhere
Credibility and trust can make or break a business.
This is all the more crucial online, where misinformation and scams abound. It’s easy to brag about your own business, but website visitors want to get a second opinion from your actual customers.
Social proof includes:
- Customer reviews
- Testimonials
- Ratings
- Brand mentions on social media
“To convert the person browsing your website to a lead, you need to make them feel comfortable about giving you a call, sharing their contact information, or making a purchase,” explains Earl White, co-founder of House Heroes LLC.
The best way to build credibility is through social proof. On your website, you can highlight your company's social proof by:
- Showcasing written or video testimonials from your happiest customers
- Displaying positive reviews from Facebook, Yelp, and Google Business
- Sharing industry awards, recognitions, and certifications specific to your niche
3. Optimize for search engines (SEO)
Of course, all of this content and social proof also helps with search engine optimization (SEO), provided you are using the right keywords. SEO is the process of continually improving your website to increase its rankings in search engines.
Search engine optimization:
- Can improve your website’s Google rankings (if done correctly)
- Can be performed by a specialist or done in-house
- Is essential for any business website
“Using high-volume and industry-relevant keywords and phrases,” explains Chris Williams, digital marketing strategist and founder of Clock In Marketing, “allows you to pop up when people are searching for the product or service you offer.”
Free keyword research tools like Wordtracker or Keyword Tool can help you decide which ones to focus on.
4. Speed up your website
Speed is crucial to users and is one of Google's most important SEO ranking factors.
According to Google research, studies found that the probability of a customer abandoning your page increases by 90% when page load time goes from one second to five seconds.
Website speed:
- Is an SEO ranking factor
- Keeps visitors on your site
- Can be improved over time
Some types of code that are used to make a website function can actually slow it down.
Removing this code can improve your website’s speed.
You can test your website and receive recommendations from Google using its Pagespeed Insight Tool.
5. Locate and fix broken links
Over time, pages of your website will be moved or deleted.
This results in broken links that don’t go anywhere. If a visitor begins clicking links on your site only to find that they don’t work, they may give up on trying to navigate your website and return to the search results.
Broken links:
- Are a negative SEO ranking factor
- Frustrate website visitors
- Are easy to find and fix
Once someone visits your website, you want to keep them there.
Updating your internal links ensures that visitors get to where they’re going.
For very small websites, you can manually visit each page and verify that each link works.
For medium-sized sites, you can use Google Search Console (free!), which will give you a list of broken links that need fixing.
Talk soon,
Aleksa
P.S. We help businesses to do exactly that, and get them more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.