4 ways to use social media to sell more last part
4 ways to use social media to sell more last part
1. Be consistent.
The best thing you can do as a small business when starting out on social media is to be consistent.
Too often, brands get discouraged if they don’t see results within a few weeks.
The truth is social media growth can be slow but like most things, if you remain consistent, you will generate results.
This means posting high-quality content on a regular basis (at least once a week). You do this for a few reasons.
2. Diversify your content.
On social media, there’s so much room to be creative and experiment. Too often, brands find one strategy that works and stick to that.
While there’s a lot of truth to the saying "If it ain’t broke, don’t fix it," social media is constantly evolving.
What worked yesterday may not work today, as these platforms implement new features and user behavior changes.
With this in mind, play around with content formats whenever possible.
For instance, on TikTok, you can only post videos. However, on Facebook, you have the option of going live, posting images, conducting polls, and more.
- Here are some formats you should leverage:
- Photos
- Videos
- Illustrations
- Stop-motion
- Live streams
- Polls
With content, the limit truly does not exist.
3. Focus on quality instead of quantity.
This applies not only to the content you post but also to which platforms you post.
From a content perspective, while it is encouraged that you post often on social media, there’s a caveat. Everything you post should add value.
4. Find trends.
This is another piece of advice that relates to both content and platform.
Our research found that many small businesses are exploring live audio chat rooms and short-form videos for the first time – two of the biggest trends of the last two years.
Yes, trying out a new platform demands a lot more than trying out a new format or type of content.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.