4 Ways To Get More Clients If You’re a Local Business Owner
4 Ways To Get More Clients If You’re a Local Business Owner
1. Show the approximate distance from your store in your mobile social ads
As a local business, you have an advantage over national chains: They cannot, at scale, create hyper-local ads for each of their locations.
Here are some tips to help your mobile ad copy successfully generate leads for your local business:
- Use Google Search Console to find new ad group opportunities based on what’s driving search impressions.
- Try including your Zip Code in the ad headline.
- Talk about distance to your location.
- Localize call outs and extensions.
2. Use remarketing to generate reviews
Receiving and responding to reviews is one of the best things you can do for your business.
Customers love you! Unfortunately, their memory can be poor and sometimes they just don’t remember to leave you those coveted 5-star reviews.
Here is how to use remarketing to generate more reviews.
Set up a confirmation or thank you page when people fill out a form or complete an event in your Google Analytics (GA).
Add a remarketing tracking code to your confirmation page and set up the list in GA so that you can tag customers who visit that URL.
Then you can create a simple display ad that says “Love us? Leave us a Review on Google! (Or the platform of your choice).
3. Test store-front images in your display and retargeting ads
Big picture, if you are a local business that thrives on foot traffic you want to start to create a correlation between your online presence and your physical location.
You want to stand out in your advertising environment so that consumers, when driving or walking by your location, will think “Hey, I’ve seen that place before.”
While copy like “Swing By Today” is catchy and needed, nothing ties the physical and the virtual together like a photo of your actual location.
4. Encourage reviews
In addition to accessing your website and contacting you, potential customers will also use what other people say in order to learn about your business.
If your business shows up in a directory and there are no reviews, they are likely to turn to a competitor who has reviews.
Optimize your local online marketing by asking customers to write good online reviews for these directories and make it easy for them to do so.
Check out our examples of personally asking for a review here.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.