4 Tips On Making Viral Short-Form Videos Part 3
4 Tips On Making Viral Short-Form Videos Part 3
1. Avoid Cross-Posting Videos With Watermarks
Create original content for each platform and do not cross-post.
Each social media platform has its unique audience and style, with a vertical format for vertical feeds and a horizontal format for horizontal feeds.
Only post videos with watermarks from other platforms.
This can appear unprofessional and reduce engagement between platforms.
Instead, create platform-specific content.
For instance, create videos in vertical formats for TikTok and Instagram Reels while using a horizontal short-form video format for YouTube.
2. Highlight Behind-the-Scenes Content
Share a glimpse of your process. BTS content can humanize your brand and create a deeper connection with a wider audience.
Show how your products are made, introduce your team, or share the story behind your brand.
This transparency builds trust and makes your audience feel more connected to your brand.
For example, a fashion brand could show its clothing line’s design and production process.
3. Use Captions & Subtitles on Short Form Video Content
Include captions and subtitles to make your videos accessible.
Many users watch short-form videos without sound, especially on social media.
Adding captions ensures your message is understood even if the sound is off.
It also makes your content accessible to those with hearing impairments.
Use clear, easy-to-read fonts and ensure that captions are synchronized with the spoken content.
4. Engage with User-Generated Content
Encourage and feature user-generated content for your video marketing.
User-generated content, such as reviews, unboxing videos, or customer stories, is highly persuasive in digital marketing.
Encourage your customers to share their experiences and feature this content on your channels.
This is a great example of social proof, which builds a community around your brand, helps users discover its potential, and boosts brand awareness.
For example, you could organize a contest asking customers to share videos of themselves using your product.
The best entries will be featured on your page.
Talk soon,
Aleksa
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