4 tips for making a good script for a video
4 tips for making a good script for a video
1. Don’t waffle.
This will irritate so many people that you can’t imagine.
What I mean by this is you are in only one place and not moving forward.
Example: This is the therapy that will fix your back pain immediately.
After this, you won’t ever feel pain in your back.
I hope you can see that the second sentence is completely unnecessary.
Don’t do this, ever.
2. Have a clear call-to-action in the end.
Find 10 ads.
You’ll see that at least 9 won’t tell you what to do in the end, or even worse, will tell you to do 5 things in one go.
“We are located here, and we have a discount of 20%.”
Okay? And? What am I supposed to do to get in touch?
Or…
“Like the video, send it as a message, or give us a call, and you can check out the website…”
*visible confusion*
No matter the service, product, and the actual ad, if you don’t tell them exactly what to do in the end, they simply won’t.
Always go with simple things.
“Fill out the form, and we’ll get back you you in less than X hours.”
“Send us a message, and we’ll respond as soon as we can.”
It’s that simple.
3. Read it out loud.
The best feedback is to read this out loud.
By doing this, you’ll see how it sounds, and immediately know if it sounds like a human being talking to another, or like a robot spilling out nonsense.
You can change tempo, tone, and volume, and see what works for the actual video later.
Ridiculously easy thing to do with numerous benefits.
Don’t skip it.
4. You have to have a good hook.
This is the most important part of all.
Not only for the script but for any type of ad you ever make.
The first sentence, the first 2-4 seconds, is what impacts your ad the most.
If your hood is bad, people won’t even watch the video.
That means you’re done before you even had a chance.
But a good hook will make you a miracle.
If you have a hard time doing all of these, you can just click the link below and book a free consultation with me and I’ll help you out do it!
See you there!