4 Lead Magnets that will increase your sales 5 times
4 Lead Magnets that will increase your sales 5 times
First and foremost, what is a lead magnet and how can it help you?
A lead magnet is some sort of a product, a service, a coupon, a subscription, and anything of that sort, that you give to your audience for free.
Why would you give it to them for free?
Well, to attract them.
The thing is, you can mostly sell directly, but it’s much harder than selling to people who are already interested in you and your business+you are aware they are planning on buying.
There are various lead magnets, and there aren’t particular rules on when to make which one.
However, just by pure logic, we can get some ground rules:
- If you’re selling a $8 product, you can sell directly without a sweat. No need for the lead magnet.
- If you’re selling a service/product that costs less than $300/$400, a lead magnet will help you a lot.
- If you’re selling something that’s $500+, you definitely need it.
- If you’re selling something that solves a problem people aren’t really aware of(a certain diet plan, mental therapy, a book on why you should know how to fight aliens, etc.), you have to have a lead magnet.
I’m speaking generally, but you’ll know what people tell you when they buy from you, therefore you won’t have a problem.
I’ll give you 5 most popular ones that work extremely well.
What I need you to do is think about what would be the best one for your customers and research online what usually works for our country, service, type of business, or anything related.
1. Newsletters.
A classic.
A few emails weekly about you, your business, and the service you provide combined.
You sell discreetly and wait for them to contact you.
This one is so easy with so many programs and AIs that it is funny.
2. Loyalty programs.
This will help you to directly make them want your product/service more.
This depends heavily on what you sell, but if you can make a loyalty program, make it.
3. A short e-book.
Short e-books have the biggest return on investment.
By providing your audience with 10-15 pages of valuable information correlated to their problem in business, you’ll get many potential buyers who will later become your most valuable clients/customers.
It’s a bit slower, but definitely worth it.
4. Content.
This one will maybe confuse you because no one talks about it, but content is one of the best lead magnets you could ever make.
Think about it…
A tweet is a part of a reel video, which is part of an article, which is part of the e-book.
Logically, the smartest thing you should do is publish any lead magnet as content on your social media and websites because it will improve your chances of selling.
People will trust you, and if you want you can even be a bit famous.
Think about which one would work for you best, and start making it as soon as you can.
After that, you just promote it, collect interested people, and convert them over time.
If you need any help with this, just click the link below to book a book call with me and I will gladly help you out with it.