3 Tips To Make Your Followups SELL Part 3
3 Tips To Make Your Followups SELL Part 3
1. Automate your follow-up routine
Try automating your routine as much as possible.
It can be something very simple that will free up your time.
Some tools can trigger a follow-up email when a specific event happens.
For example, once you create a call note, your CRM can automatically create a task for you “Follow up after the call” or even send a pre-saved email template with an introductory slide deck or any additional information you usually send after calls with potential clients.
To make the most of automation, start by mapping out your follow-up process.
If there are repetitive tasks that you’re doing with every new client, there’s a high chance that your CRM (or any other tool you’re using) can help you automate some of them.
And if there are no native integrations, you can turn to Zapier.
2. Mind the timing
If you’ve just finished a meeting or a call with a prospective or existing client and there’s a follow-up needed, do it the same day.
If you wait for too long, you’ll lose momentum or even lose a lead to a competitor who can be just a bit faster with follow-ups than you are.
By sending a follow-up message or giving a phone call at the right time, you’ll have better chances of getting your message across and receiving a response:
- Don’t send messages when you know your clients might be busy.
- Avoid the morning rush or the last few minutes of the work day.
- The best time to send a message might generally be around early to mid-afternoon, but this can differ from case to case.
- Adjust your timing to your client’s schedule (even if you don’t know their schedule, you can take an educated guess on what’s the busiest time for them).
You can also schedule emails or messages to go out at a certain time.
3. Always be polite
To have a profitable business, you need relationships.
As they say, instead of B2B or B2C, businesses are now becoming human-to-human (H2H).
We didn’t invent this word, it’s a legit term—you can google it.
When talking to your clients, don’t forget that first and foremost they are people.
As obvious as it might seem, sometimes businesses forget their manners and the importance of great follow-up etiquette.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.