3 Tips To Improve Your Marketing As a Local Business Owner
3 Tips To Improve Your Marketing As a Local Business Owner
1. Create a Loyalty Program
Loyalty programs incentivize customers to make repeat purchases.
As a result, they can drive more sales and increase customer lifetime value (the total profit throughout a customer relationship).
Here's how they work:
Customers receive points for buying from your small business.
They then redeem points for discounts or free add-ons, encouraging them to make more purchases.
When customers want to accumulate more points or redeem them, they'll be more likely to buy from your business instead of going to a competitor.
2. Automate Where Possible
Automation can save small business owners substantial time.
Automating simple tasks frees up time to develop more ambitious business marketing strategies.
Where should you start?
It depends on the marketing channels you use and the time you spend.
Here are some ways Semrush helps you automate:
- Schedule social media posts to publish automatically with Social Poster
- Respond to local business reviews automatically as soon as they're posted with Review Management
- Generate marketing reports automatically with My Reports to free up more time to analyze them
3. Incentivize reviews
Reviews are a great way to attract customers and boost sales, especially for local store marketing campaigns.
To incentivize reviews, you can offer discounts or loyalty points for every positive review your customers leave.
Furthermore, you can give away samples of your products or services when customers post reviews.
Alternatively, you could ask customers to write about their experience with your store and enter them in a drawing for a prize.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.