3 Tips To Improve Your Google Ads Part 5
3 Tips To Improve Your Google Ads Part 5
1. Monitor what people type when they convert
In addition to tracking your own keyword performance, you should also look at your performance from the other direction.
Check to see what people type when they end up landing on your page and converting.
You will likely find some new terms, particularly for your broad match keywords, that people use when encountering one of your ads, clicking.
And, engaging with your site.
These new keywords can be added to your own ad group as high-performing terms.
2. Remove any ads that do not perform as expected
Remember that you want to keep your ad groups as tightly controlled as possible.
You do not want to have keywords taking up space and potentially draining your budget that does not perform as expected.
Regularly check the performance of the different ads you have running and remove the ones that do not drive the results needed.
Your click-through rate will likely be the most helpful metric here for determining the ads that need to be changed.
But some will prefer to use their direct conversion rate.
3. Use Google Ads to build up where organic lacks
For many brands, it can be a challenge to earn the rankings needed to gain attention for high-pressure keywords.
While you wait for certain organic efforts to really earn the rankings needed to draw attention, traffic, and clicks.
Consider using running a PPC campaign from Google Ads.
This will allow you to build the presence you need for these important search terms.
You will also begin to gather data about how people respond to your landing page when they arrive at the ad.
This will give you tips regarding modifications that can help improve engagement and boost your organic standings.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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