3 Tips To Improve Your Google Ads Part 4
3 Tips To Improve Your Google Ads Part 4
1. Optimize for negative keywords
Negative keywords are the words that you do not want your ad to appear for.
For example, many people develop negative keyword lists that include terms like, “free” or “jobs”.
These terms would indicate that the searcher likely wants to find a free version of the product or service you sell…
…or that the person wants to find jobs in your industry.
Neither one of these situations will bring you, customers.
By optimizing your ads for negative keywords,…
…you can help eliminate any potential searches that would waste your ad budget without bringing you the return you want to see.
Making your lists more efficient so that they remain focused directly on the prospects most likely to engage with your brands…
…will ensure that your money goes to the best possible use.
2. Remove any duplicate keywords
Not removing duplicate keywords is a common mistake.
Brands assume that since they will just be competing against themselves, failing to remove them will not have an impact on their performance.
It does leave people open to further errors, however.
For example, if you reduce your bid on one of the keywords, neglecting the other versions.
You might not realize that Google switched over to the other listing.
Updating your lists to remove duplicates will also make tracking easier.
You want your data as clear and easy to interpret as possible, as it will guide the rest of your campaign.
The importance of strong data cannot be underestimated in Google Ads tips.
3. Bid on competitors’ names
Google Ads allows you to bid on a competitor’s name.
This empowers you to reach out and remind potential clients of competitors that you might have something worth examining before they make a purchase.
These ads can be beneficial because you already know that these prospects have an interest in your industry.
Instead, your priority lies in making them see why you should be given consideration over the other organizations.
Keep in mind that rules do exist for brands who want to use this tactic.
Google does not allow you to pretend to be your competitor in the ad. You also cannot use the competitor’s name in the actual text.
Those who follow these rules, however, have a quick means of reaching out to competitor clients.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.