3 tips to get your website on top of Google search Part 5
3 tips to get your website on top of Google search Part 5
1. Voice Search Optimization
Over the years, the way users search for information online has transformed significantly.
It is time for you to know what the current state of Google Voice search optimization is if you have not done so already.
Voice search will affect search queries in 2021.
According to dailogtech.com, 55 percent of households in the United States will have their smart speaker by 2022.
In that case, if you are planning to optimize for voice search, follow the below steps:
- Consider choosing wise keywords
- Always remember to create persona-based content
- Create web pages that answer FAQs because when searchers ask a question, they begin their question with words like "When", "What", and "Who"
According to Forbes, voice search drastically improves user experience.
As we use it extensively, search engines like Google focus on voice search optimization.
Google Voice search shows websites on top that load quickly. In that case, you must always ensure that:
- Your website has a responsive design
- Website images are optimized
- Always choose long-tail keywords
- Site loads in a minimum amount of time
- Your server's response time is low
2. Mobile Optimization
A good user experience on your website confirms that your audience can find it with ease.
Knowing these 8 mobile-friendly optimization tricks is essential for marketers to understand how important it is to make their site mobile-friendly.
A mobile-friendly website surely helps with ranking.
SEMRush confirms that by "2025, approximately 73% of internet users will access the internet through mobile devices".
Mobile-friendly updates by Google resulted in a significant change in website rankings.
Have a look at how effective your mobile website is by using Google's free mobile-friendly test.
Also, take a peek at the "mobile usability" report in the Google Search Console.
3. Google's EAT Principles
Google has confirmed, that "content quality is an essential factor for ranking on search engine result pages".
But what does "quality" mean to Google?
In simple terms, content that fulfills the Google EAT principle will rank higher, whereas EAT stands for expertise, authoritativeness, and trustworthiness.
These elements help determine if a web page has high-quality content.
Google uses its algorithms to deliver the best results to the users.
For example, Google Panda is one of the famous algorithms that rank a website based on content quality.
It eliminates web pages from the index that have low-quality and duplicate content.
Another example is the RankBrain algorithm. RankBrain uses AI to interpret search queries that the audience searches on Google.
For example, when you search for chocolate cake recipes, you will also get results for chocolate truffle cake recipes on the search engine results page.
Google Panda and RankBrain send spiders to crawl websites and, as a result, they show the most relevant and high-quality search results content on the top of the result page of search engines.
If you need any more tips, just click the link below to book a free consultation!
See you there!