3 tips to get your website on top of Google search Part 3
3 tips to get your website on top of Google search Part 3
1. Keep Users On Your Site Longer
Here’s the truth:
Pogosticking can make or break your Google rankings.
So: what is pogosticking exactly?
Pogosticking is when a Google user clicks on your site…
…then “pogosticks” back to the search results to find something that actually helps them.
And when someone pogosticks, it sends a strong message to Google: “I didn’t like that result.”
Needless to say: if your site doesn’t make users happy, Google will downrank you.
The question is:
How do you keep users on your site longer?
Use lots of bullets and subheadings.
When your content is easy to read, people will spend more time on your site.
(It also stops them from hitting their “back” button.)
As it turns out, bullets and subheadings make your content MUCH easier to read:
This leads us to our next tip…
2. Find “Suggest” Keyword
You probably already know that you can use Google Suggest to find long tail keywords.
But what you may not know is that you can use this same approach with OTHER search engines like You Tube, Bing, Google...
3. Delete Zombie Pages
Zombie pages are pages on your site that don’t bring in any traffic.
They’re just sorta…there.
And when you delete Zombie Pages, you can get higher rankings and more Google traffic.
In fact:
One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages.
And they’re not alone.
Some websites saw their organic search traffic increase by 88.3% after deleting 40 thousand Zombie Pages from their site.
Why does this strategy work?
Well, Google doesn’t want to rank sites that are bloated with thin, low-quality content.
Google stated that they prefer “one stronger page versus many smaller pages”.
This is something I pay A LOT of attention to here at Backlinko.
To date, I’ve published 196 posts on my blog.
And those 196 posts generate 360k+ search engine visits per month.